居家办公 Digital Marketing Executive 工作, 薪水 up to MYR 4,500, Ideal Click WP Kuala Lumpur 公司招聘中 - Ricebowl

• Minimum 2 years of hands-on digital performance marketing experience in the iGaming industry.

• Strong practical experience managing and optimising Meta Ads campaigns across Facebook and Instagram is required.

• Hands-on experience with Meta Pixel, Meta Conversions API (CAPI), event tracking, conversion tracking, and postback setup/troubleshooting is required.

• Familiarity with tracking platforms, landing-page tracking, conversion attribution, and server-side tracking is highly preferred.

• Experience with TikTok Ads and/or Google Ads is an advantage but not mandatory.

• Experience planning and executing paid social media content, including static posts, stories, reels, and short-form video content.

• Strong analytical skills with the ability to interpret campaign data and turn insights into clear optimisation actions.

• Strong communication, coordination, and organisational skills.

• Able to work independently in a fast-paced, high-output environment, manage multiple projects, and meet tight deadlines with minimal supervision.

• Able to communicate effectively in English and Chinese, both written and spoken.

Meta Ads Execution & Optimisation

• Plan, set up, manage, and optimise performance marketing campaigns primarily across Meta platforms, including Facebook and Instagram.

• Develop and execute targeting strategies, including audience segmentation, custom audiences, lookalike audiences, retargeting, and remarketing.

• Monitor campaign performance daily and optimise towards key KPIs, including CTR, CPC, CPA, and overall ROI.

• Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.

• Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.

• Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.

Tracking & Technical Setup

• Set up, monitor, and troubleshoot Meta Pixel and Meta Conversions API (CAPI) implementations.

• Manage conversion tracking, event mapping, event deduplication, attribution, and optimisation events across the advertising funnel.

• Understand and handle postback tracking between Meta Ads, landing pages, tracking platforms, and internal systems.

• Test, validate, and troubleshoot conversion events and postbacks to ensure accurate reporting from ad click to registration, deposit, and other key conversion actions.

• Monitor tracking quality and investigate discrepancies between Meta Ads Manager, tracking platforms, landing pages, and internal reporting data.

Work with internal technical or web development teams when required to implement tracking scripts, pixels, CAPI events, and postback integrations.

Budget & Performance Management

• Manage and allocate campaign budgets efficiently across Meta campaigns to maximise ROI and achieve performance targets.

• Identify trends, performance gaps, and growth opportunities to improve campaign efficiency and scale successful campaigns.

• Prepare weekly and monthly performance reports with clear insights, findings, and actionable optimisation plans.

• Support the planning and execution of paid social media content, including static posts, stories, reels, and short-form video content for brand pages.

• Annual Leave
• Semi-Annual Bonus