全职 Senior Manager, Consumer Insights 工作, 薪水, HK International Theme Parks Limited Islands District, Hong Kong 公司招聘中 - Ricebowl

• Source and develop insights around tourism activity and sentiment across the region. Leverage primary and secondary data sources to inform the macro understanding of travel and tourism sector and potential impact on HKDL park and resorts.
• Develop foresight capabilities to understand future trends, establish the risks and opportunities across all lines of business. Oversee social media analysis and consumer panel to generate ‘in the moment’ consumer insights
• Lead the execution, development and analysis of brand health studies which underpin our understanding of HKDL’s brand positioning, appeal and marketing performance locally and across the region
• Lead the design and analysis of ad hoc projects and analysis to support commercial initiatives across the business. Work with stakeholders to support their region-wide understanding of sales, pricing, park/ resort development initiatives and performance and the likely impact to HKDL
• Oversee marketing focused insights to bring to life our target consumer markets and quantify the success of marketing activations. Lead pre testing of large scale consumer activations across park and resorts to help support marketing strategy
• Lead, coach and develop cast members to elevate the analytical capabilities and commercial acumen of the team

• Bachelor’s degree in marketing, communications, applied mathematics, statistics, business
• Relevant experience with knowledge of quantitative analyses and advanced statistics, having gained progressive experience in research agency and/or consulting firm with some internal client experience a plus
• Experience in tourism products, resorts, airlines, hospitality, or similar consumer-centric sectors is preferred

• Ability to relate to departments with different priorities and orientations, as well as understanding their business model and operational priority; interpret findings and make actionable recommendations with user buy in and commitment
• Ability to translate technical findings into actionable recommendations based on user-friendly reports and presentations
• Solid negotiation, persuasion, communication and presentation skills
• Ability to work with multiple stakeholders and handle multiple work assignments with high standards
• Excellent command of written and spoken English, Cantonese and Mandarin

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