- Kuching Sarawak Malaysia
工作地点
职位描述
岗位职责
Responsibilities: To lead monthly and campaign content strategy, setting content pillars, audiences, publishing priorities and performance goals; provide direction to the Media Executive and Graphic Designers through clear briefs, priorities, deadlines and quality standards; and approve outputs before release; plan digital support for membership campaigns, promotions, products, outlets and events, including schedules and post-campaign review; lead scripts, shoot lists, photo/video production, livestreams, on-camera support and final editing quality; plan, execute and optimise Meta advertising within approved budgets, tracking reach, engagement, traffic, registrations and sales; establish campaign tracking using Bitly, GA4 or other relevant tools and prepare monthly content and paid-media reports with recommendations; maintain brand and information accuracy across social media, print materials, app visuals, in-store TVs and outlet displays; manage KOLs and creative partners, develop SOPs/templates, maintain the media library and coordinate cross-department deliverables.
重要安全守则
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