全职 Marketing Manager Tiger – Trade Marketing - Commercialization 工作, 薪水 up to SGD 27,000, The HEINEKEN Company 公司招聘中 - Ricebowl

Job description

Develop and drive key insights on commercial performance and recommended actions for growth

Day-to-day commercial interaction with markets (current & new), understanding issues and opps (inc, lead on SP & AP)

Develop and populate performance trackers. Ensure clear insights/recommendations for opportunities / actions for growth (e.g., distribution, price, promo, BTL support etc.)

Drive World Acclaimed TTL brand building, defining and delivering Tiger Way of Trade Marketing (across channels)

Responsible for the creation and delivery of the annual brand activation plan, across markets, channels, and customers (critical are Lunar New Year and football). Develop all BTL assets and playbook guidance, using PACE framework to approve local initiatives

Design lead for the brand, liaising with innovation & communications lead to deliver a consistent visual identity, and ensuring design principles translate to world-class execution at the moment of truth

Owner of global merchandise catalogue. Improve quality and cost, and drive adoption through AP commitment rounds

Establish and refresh the 3-yr APP strategy for Tiger, driving growth by winning in key repertoires and pricing corridors

Lead footprint expansion strategy (aligned SP) and playbooking repeatable Tiger solutions for market archetypes

Markets connection / Tiger Internal Community Management

Orchestrate Global Brand Team connects with OpCos, such as Global Community Quarterly calls, ad-doc events during Global Commerce Week to drive Learn, Share, Reapply philosophy

Own internal communications agenda to ensure Tiger has disproportionate share of voice in HNV, adding value through Learn, Share and Re-apply of best in practice examples across OpCos

Budget Responsibility:
Trade Marketing/BTL brand budget

Job Requirements:
Bachelor's degree and fluent English communication

8+ years of experience in Marketing, Trade Marketing, Category Development, or Commercial roles

Strong expertise in brand building, trade marketing, and commercial performance

Experience working with regional and global stakeholders across multiple markets

Strong analytical, problem-solving, and business insight capabilities.

Excellent communication and stakeholder management skills.

HEINEKEN ASIA PACIFIC PTE. LTD.

HEINEKEN Asia Pacific has a long and proud heritage as a leading brewer in the region. It began as a joint venture in 1931 and is today part of HEINEKEN, with operations in over 20 countries in Asia Pacific. Our regional headquarters in Singapore is ideal for HEINEKEN’s efforts to tap into emerging markets with high growth potential. We are committed to the sustainable use of resources, investment in communities and responsible consumption of our winning portfolio of over 50 brands.