Thai Market Manager (Performance Marketing & Growth)
Remote During Probation | Hybrid / Subject to Business Requirements After Confirmation
Industry: iGaming / Online Gaming & Entertainment
Location: Kuala Lumpur / Remote During Probation
Salary: Up to RM15,000 Basic + EPF, SOCSO & EIS
About Our Client
Our client is a fast-growing international digital entertainment company operating across competitive global markets. They are seeking a highly performance-driven Thai Market Manager to lead customer acquisition, growth, and marketing performance for the Thailand market.
The successful candidate will have actual hands-on experience managing marketing campaigns targeting Thai users and a proven ability to demonstrate measurable results in customer acquisition, conversion, ROI, and market growth.
Key Responsibilities
- Develop and execute performance-driven marketing strategies to acquire and grow users within the Thailand market.
- Plan, manage, and optimise digital marketing campaigns across relevant acquisition channels.
- Drive measurable improvements in key performance metrics, including:
- Customer acquisition
- Conversion rates
- ROI / ROAS
- CPA / CAC
- User growth and retention
- Revenue performance
- Conduct market research to understand Thai consumer behaviour, digital trends, competitors, acquisition channels, and growth opportunities.
- Continuously test, analyse, and optimise campaigns using A/B testing and data-driven experimentation.
- Explore and identify new customer acquisition channels, marketing methods, partnerships, and growth opportunities.
- Analyse campaign and channel performance to identify underperforming areas and implement optimisation strategies.
- Work with affiliates, media partners, influencers, agencies, and other strategic partners where relevant.
- Monitor competitor activities and emerging trends within the Thai digital and online entertainment market.
- Prepare performance reports and present campaign results, insights, recommendations, and growth opportunities to management and international stakeholders.
- Collaborate with internal marketing, product, creative, and operational teams to ensure campaigns are effectively localised for Thai users.
- Take ownership of marketing performance and continuously improve strategies based on measurable business results.
Requirements
- Minimum 3–5 years of relevant experience in performance marketing, growth marketing, digital acquisition, or digital marketing.
- Actual hands-on experience managing marketing campaigns or activities targeting the Thailand market is essential.
- Nationality is secondary; Malaysian candidates or other candidates with strong Thai market experience are welcome to apply.
- Proven track record of delivering measurable marketing results, including examples of:
- User or customer acquisition growth
- Conversion rate improvements
- ROI / ROAS improvements
- CPA / CAC optimisation
- Revenue or traffic growth
- Successful campaign scaling
- Strong performance marketing mindset with a focus on data, testing, optimisation, and measurable outcomes.
- Experience in A/B testing different marketing channels, creatives, targeting methods, landing pages, or acquisition strategies.
- Strong ability to analyse campaign performance, identify opportunities, and continuously optimise strategies.
- Comfortable exploring and testing new acquisition methods and growth channels.
- Experience within iGaming, online gaming, Crypto, Forex, affiliate marketing, or other highly competitive / grey-area digital industries is strongly preferred.
- Strong understanding of the Thai digital ecosystem, consumer behaviour, online trends, and customer acquisition channels.
- Experience managing affiliates, media partners, influencers, agencies, or external marketing partners will be an advantage.
- Highly analytical, commercially driven, and comfortable working with performance data and KPIs.
- Able to work independently and take ownership of market growth initiatives in a fast-paced international environment.
Language Requirements
- Thai language proficiency is an advantage but is not the main priority, provided the candidate has strong, proven hands-on experience managing the Thai market.
- Professional English proficiency is required for reporting and collaboration with international stakeholders.
- Mandarin proficiency will be an added advantage for communication with HQ.
Working Arrangement During Probation
- Fully Remote / Work From Home
- Secure company system access will be provided
After Confirmation
- Working arrangement will be subject to business requirements and operational needs.
Working Hours
- Working Hours (Malaysia Time, GMT+8): Mon to Friday- 9am to 6pm
Off Days
- 8 days per month, based on a fixed weekly schedule and operational requirements.
Why Join?
- Competitive salary package of up to RM15,000 Basic
- EPF, SOCSO & EIS
- Opportunity to lead and grow the Thailand market
- Exposure to international marketing operations and global growth strategies
- High level of ownership and autonomy
- Remote working flexibility during probation
- Opportunity to work within a fast-paced and highly competitive digital industry
Pay: RM10,000.00 - RM15,000.00 per month
Benefits:
Application Question(s):
- Please describe your actual hands-on experience managing digital marketing campaigns targeting the Thailand market. Which industries and target audiences did you work with?
- What performance marketing channels have you personally managed or optimised for the Thai market, and which channels delivered the strongest results?
- Do you have experience in iGaming, online gaming, Crypto, Forex, affiliate marketing, or another highly competitive digital industry? Briefly explain your experience.
- What is your current location, nationality, current salary, expected salary, and availability to start?
Work Location: In person