全职 Vice President Marketing 工作, 薪水, HMI Medical Federal Territory 公司招聘中 - Ricebowl

Role Summary

The VP Marketing leads the overall marketing strategy, with a strong focus on digital-led growth. This role owns marketing planning, priorities, and performance, translating business objectives into clear, commercially driven plans that drive growth, while ensuring brand consistency, trust, and regulatory compliance across the Malaysia business.

Key Responsibilities

1. Marketing Strategy & Execution Oversight

• Define and own the overall marketing strategy for HMI Malaysia, with a clear digital-first approach aligned to business priorities.
• Translate growth objectives, service line priorities, and patient segments into integrated marketing strategies, with digital as the primary engine.
• Set clear strategic direction across:
• Performance marketing (search, social, programmatic)
• Digital patient acquisition and conversion journeys
• Content and always-on digital presence
• Work closely with Malaysia leadership to drive measurable growth outcomes (patient leads, appointments, revenue contribution).
• Prioritise marketing investment based on commercial impact, not activity volume.
• Own the marketing budget, ensuring disciplined allocation across digital channels and initiatives.

2. Digital Marketing, Brand & Communications Leadership

• Lead the digital marketing vision and roadmap for HMI Malaysia.
• Ensure strong understanding of funnel performance, ROI, and optimisation.
• Partner with Group teams on Martech, platforms, and data governance.
• Ensure alignment with Group brand strategy while allowing for local market needs.
• Ensure all communications uphold HMI’s brand, clinical credibility, and regulatory requirements.
• Balance performance-driven digital activity with long-term brand and trust-building.
• Oversee digital content, social presence, and online reputation management.

3. Team Leadership & Capability Building

• Lead and develop the Malaysia marketing team, with a strong focus on building digital capability and strategic thinking.
• Provide clear direction, prioritisation, and coaching to uplift overall team effectiveness.
• Identify capability gaps and work with Group Marketing to address through hiring, training, or agency support.

4. Group & Regional Collaboration

• Collaborate closely with Group Marketing on digital platforms, data, reporting, and shared initiatives.
• Support regional and international patient marketing, particularly through digital channels.
• Share learnings and best practices across markets.

Key Requirements

• 12–15 years of marketing experience, with at least 5–7 years in a senior leadership role.
• Proven track record of leading multi-disciplinary team and executing integrated marketing strategies that drive measurable impact.
• Strong, hands-on experience in digital marketing leadership, including performance marketing, CRM, and digital acquisition.
• Strong expertise in digital transformation, patient engagement technologies, and data analytics. Comfortable working with data, dashboards, and funnel metrics to guide decisions.
• Exceptional communication, leadership, and stakeholder management skills.
• Pragmatic, collaborative, and comfortable operating in a complex, regulated environment.

Experience in healthcare, hospitals, or regulated industries is strongly preferred.