- Hong Kong Hong Kong
工作地点
职位描述
岗位职责
Unity Technology Development Corporation Limited
We are looking for a proactive and resourceful Marketing Specialist to join our team and drive a well-known global smart wearable brand’s growth in Hong Kong. This role combines market research, event execution, community building, and marketing localization.
Key Responsibilities
Market Research & Sales Data Tracking
Visit retail stores and high‑traffic areas to collect sales data (e.g., attach rate, replenishment rate).
Analyze consumer needs, preferences, and pain points.
Provide monthly optimization reports and actionable recommendations to stores, partners, and brand teams.
Goal: Transform market insights into effective sales optimization strategies.
Offline Event Execution
Plan and execute small‑scale, high‑frequency events (exhibitions, sports tournaments, pop‑up markets, workshops).
Collaborate with premium retail partners and identify local clubs or outdoor communities for partnerships.
Goal: Deliver deep product experiences to targeted audiences and drive conversions.
Community Management & Web Presence
Establish and manage a dedicated Brand Facebook user community.
Maintain engagement and content output efficiency through private domain resources.
Goal: Strengthen customer loyalty and enhance content reach.
Marketing Coordination
Align with brand marketing initiatives (KOL campaigns, online promotions).
Provide feedback on localized scripts, selling points, and messaging.
Support offline marketing materials and online creative assets with local adaptation.
Goal: Maximize the impact and value of marketing content.
What We’re Looking For
Strong communication and organizational skills.
Experience in retail, events, or community management preferred.
Ability to work independently and collaborate with cross‑functional teams.
Passion for sports, technology, and consumer engagement.
重要安全守则
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