全职 Brand Strategy Manager 工作, 薪水 up to SGD 4,890, THE GREEN COLLECTIVE SG PTE. LTD. Central Region (Singapore) 公司招聘中 - Ricebowl

Brand strategy in a consumer-facing business is not limited to campaign planning. It involves understanding the market, identifying how the brand should be presented, and making sure day-to-day marketing decisions support a clear long-term direction.

This role will work across brand planning, customer insight and marketing coordination, with a focus on keeping the brand relevant and consistent as it develops.

The work covers:

- Reviewing customer behaviour, category developments and competitor activity to identify useful market insights.

- Contributing to brand positioning, audience definition, messaging and overall communication direction.

- Turning business priorities into practical brand plans, campaign themes and marketing initiatives.

- Working with creative and marketing teams on briefs, concepts and customer-facing materials.

- Evaluating campaign proposals and completed activities against the intended brand direction.

- Tracking market response, customer feedback and available performance data to identify opportunities for refinement.

- Supporting product launches, seasonal initiatives and promotional activities from the brand strategy perspective.

- Maintaining key brand materials and ensuring important messaging remains clear and consistent across different channels.

- Preparing research, presentations and recommendations for internal discussions and planning sessions.

- Keeping an eye on emerging consumer trends and new approaches that could influence future brand development.

You will be expected to balance creative thinking with commercial awareness. The ability to explain why a particular brand direction makes sense, while also working through the practical details required to deliver it, is important.

Relevant experience may come from brand management, strategic marketing, consumer marketing, communications or a similar field. Experience working with retail or consumer-focused brands would be useful.

Good research habits, clear communication and strong organisation will help you manage the different projects and stakeholders involved in the role.

Workplace:

107 North Bridge Road, #02-18, Funan Mall, Singapore 179105

Pay: $4,150.00 - $4,890.00 per month

Benefits:

• Additional leave
• Health insurance

Work Location: In person