全职 Senior Manager - Director, Marketing 工作, 薪水, International Association Of Amusement Parks And Attractions Hong Kong 公司招聘中 - Ricebowl

About the role

IAAPA APAC is seeking an experienced, strategic, and results-driven Senior Manager/Director of Marketing to lead all marketing initiatives across APAC. This individual will be responsible for developing and executing innovative campaigns that enhance brand visibility, drive APAC membership, and increase attendance and engagement at IAAPA APAC events with key focus on IAAPA Expo Asia. The ideal candidate has a strong track record in integrated marketing, exceptional communication skills, and a passion for serving a member-driven organization.

Key responsibilities

• Lead and manage attendee marketing strategies for APAC membership and events including IAAPA Expo, Summits, Presents and meetups

• Serve as the strategic lead for attendee and exhibitor marketing campaigns, leveraging data, market insights, and customer segmentation to achieve revenue, attendance, and engagement targets

• Manage external marketing agencies, media partners, creative vendors, and contractors, including agency selection, scope development, performance evaluation, and budget management

• Plan, develop, and evaluate a variety of marketing campaigns, including email marketing, direct mail, print and digital ads, social media campaigns, video content, and promotional materials

• Write and oversee compelling content across marketing channels including email, web, social media, and industry publications

• Drive IAAPA APAC's presence across social platforms through strategic content and paid promotion

• Collaborate across departments to ensure marketing strategies align with IAAPA's broader organizational goals

• Manage and negotiate advertising trades/barters and publication agreements to maximize brand exposure and return on investment

• Track, measure, and report on marketing campaign performance and recommend optimizations based on data insights

• Manage marketing budgets for IAAPA APAC membership and events, including design, production, advertising, translation, and distribution

  
  

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred

• Minimum 8 years of progressive marketing experience, ideally within an association, hospitality/attractions, or trade show environment

• Proven success in leading multi-channel marketing campaigns, particularly for events, membership, or educational programs

• Strong understanding of regional market dynamics, consumer behavior, and industry trends across APAC

• Familiarity with association management systems (e.g., Fonteva) and CRM tools

• Proficiency in Microsoft Office, Salesforce Marketing Cloud, and SharePoint

• Strategic thinker and proactive problem solver

• Creative and data-driven approach to marketing

• Strong project management and multitasking abilities

• Excellent communication, collaboration, and leadership skills