全职 Digital Marketing - Funnel Specialist (Real Estate) 工作, 薪水 up to SGD 1,900, The Real Estate Xperience Central Region (Singapore) 公司招聘中 - Ricebowl

Digital Marketing & Funnel Specialist (Real Estate)

Employment type: Full-time
Location: Singapore
Work arrangement and hours: TBA
Monthly salary: $1,800 excluding CPF

About the opportunity

We are looking for a practical digital marketer who can turn content and online interest into meaningful enquiries and appointments.

You will work directly with Eric Yeo, a Singapore real estate professional and leader of Eric Yeo District at PropNex, supporting The Real Estate Xperience brand and our property marketing activities.

Our work includes property education, home-selling strategies, buyer advisory and agent development. We create content to help people make better decisions and build trust before a conversation begins.

Your role is to connect that content with effective campaigns, clear landing pages and consistent follow-up.

What you will do

1. Build and improve marketing funnels

• Plan the journey from a video or advertisement to an enquiry and consultation.
• Build and improve WordPress landing pages, enquiry forms and clear calls to action.
• Connect enquiries to a lead-management system so each lead has an owner and next step.
• Test the complete journey on mobile and desktop.

2. Turn content into campaigns

• Work with Eric to identify audience concerns and develop relevant campaign angles.
• Write advertisement copy, landing page content and follow-up messages.
• Plan how long-form videos, short clips and educational resources support each campaign.
• Prepare clear briefs for filming, editing and design.

3. Manage and improve paid campaigns

• Set up, monitor and improve Meta advertising campaigns within agreed budgets.
• Test different messages, audiences and creative materials.
• Use lead feedback to improve targeting and campaign quality.
• Support Google or TikTok campaigns where relevant and within your experience.

4. Build lead follow-up systems

• Develop WhatsApp and email follow-up sequences that help prospects take the next step.
• Organise leads by source, interest and readiness.
• Set up suitable reminders and automation while respecting consent and confidentiality.
• Work with Eric and the sales team to understand why enquiries progress or drop off.

5. Track meaningful results

• Maintain and check conversion tracking using tools such as GA4, Google Tag Manager and Meta Pixel.
• Distinguish website visits and WhatsApp clicks from genuine enquiries.
• Report on lead quality, cost per qualified enquiry, landing page conversion and appointment outcomes.
• Present a simple weekly update covering results, lessons and recommended next actions.

The initial priority will be consumer enquiries for property advisory and marketing campaigns. Agent recruitment campaigns may be added as priorities and capacity allow.

What we are looking for

• Practical experience building and improving lead-generation funnels.
• Examples of landing pages or campaigns you personally worked on.
• Working knowledge of Meta Ads and WordPress.
• Familiarity with conversion tracking and CRM or marketing automation tools.
• Clear English writing skills suited to a Singapore audience.
• Ability to explain results, identify problems and carry out improvements independently.
• Good organisation, reliable follow-through and attention to detail.

Experience in real estate or another business where customers need education and follow-up before purchasing would be useful.

Experience with Google Ads, TikTok Ads, Canva or basic video editing is an advantage.

Your first 90 days

You will review our existing marketing journey, identify the main gaps and improve one priority funnel from start to finish.

Together, we will establish reliable tracking, a practical follow-up process and a weekly reporting routine. Performance targets will be agreed based on the starting results, campaign budget and sales follow-up capacity.

What you can expect

• Direct collaboration with Eric on real campaigns and business decisions.
• Opportunities to test ideas and see how your work contributes to enquiries and appointments.
• Exposure to property marketing, personal branding and agent development.
• A practical working culture guided by Learn | Create | Convert.

How to apply

Please apply through this portal with:

• Your CV.
• Two examples of relevant funnels, landing pages or campaigns.
• A short case study explaining the objective, your personal contribution, campaign period and results. Include the budget where you are permitted to share it.
• Your expected salary and earliest available start date.

Please anonymise confidential client information in your portfolio.

Shortlisted candidates will be invited to walk us through a past project and discuss how they would approach a real estate lead-generation scenario.

Pay: $1,800.00 - $1,900.00 per month

Benefits:

• Additional leave

Work Location: In person