Key ResponsibilitiesContent Planning & Creative Direction
- Plan and develop monthly/weekly video content calendars based on marketing objectives, campaigns, product launches, and social media trends.
- Generate creative content ideas and develop concepts suitable for TikTok, Instagram Reels, e-commerce, campaigns, and other digital platforms.
- Develop video storyboards, scripts, shot lists, and content directions where required.
- Work closely with the Marketing, Brand, and Creative teams to align content with overall campaign objectives.
- Monitor social media trends and identify opportunities to create engaging and relevant video content.
Video Production & Editing
- Lead the end-to-end video production process, from planning and shooting to editing and final delivery.
- Edit high-quality videos while maintaining strong storytelling, pacing, visual quality, and brand consistency.
- Conduct and guide video shoots, including camera setup, framing, lighting, and basic production direction.
- Review and approve video content before publishing to ensure quality and consistency.
- Manage multiple video projects and ensure all content is delivered according to the agreed timeline.
Team Leadership & Development
- Guide, coach, and mentor junior video editors and content creators.
- Provide constructive feedback and creative direction to improve the team's editing and content quality.
- Review junior team members' work and ensure it meets the required creative and technical standards.
- Assign and coordinate video projects within the team based on workload and priorities.
- Share knowledge, editing techniques, content trends, and best practices with junior team members.
Project & Asset Management
- Coordinate with internal teams, talents, photographers, agencies, and external vendors when required.
- Organise and maintain video footage, project files, templates, and other digital assets.
- Ensure efficient workflow and timely completion of all video projects.
- Perform other creative and ad hoc tasks assigned by management.
Requirements- Diploma/Degree in Multimedia, Video Production, Film, Digital Media, Creative Design, or a related field.
- 3–5 years of relevant video editing/content creation experience, with leadership or mentoring experience preferred.
- Proficient in Adobe Premiere Pro, After Effects, CapCut, or equivalent editing software.
- Strong understanding of video storytelling, pacing, transitions, sound design, colour grading, and motion graphics.
- Strong creative sense with an understanding of social media content and current video trends.
- Good leadership, communication, and coaching skills.
- Able to manage multiple projects and work within tight deadlines.
- Strong attention to detail and commitment to quality.
- Portfolio/showreel demonstrating previous video editing and content production work is required.