About this role:
This role focuses on driving Mutu Case's presence across all e-commerce and digital platforms. You will work closely with the Brand Director and creative team to execute marketing campaigns, optimize product listings, and ensure our brand shows up consistently and competitively across every channel.
We are looking for someone who understands how to turn data into action. The right candidate is detail-oriented, commercially minded, and comfortable juggling multiple platforms. You should be proactive, resourceful, and able to work independently while keeping the bigger picture in mind.
This role is ideal for someone who wants to grow their marketing career in a fast-paced, creative environment and isn't afraid to get their hands dirty.
In this role, your responsibilities are:
- E-Commerce Platform Management: Manage and optimize product listings across Shopee, Lazada, TikTok Shop, and our website. This includes uploading new products, ensuring product information, pricing, and visuals are accurate, competitive, and SEO-optimized.
- Campaign Execution: Plan, execute, and manage marketing campaigns across e-commerce and paid media channels, including TikTok Ads, Meta Ads, and Google Ads.
- Performance Analysis & Reporting: Track and analyze campaign and platform performance using tools like Google Analytics and platform dashboards. Generate regular reports and provide actionable insights to the Brand Director and Creative Director to inform content and creative decisions.
- Creative Briefing: Translate performance data and campaign goals into clear, actionable briefs for the creative team. Ensure all assets are delivered on time and aligned with brand guidelines.
- Competitor Monitoring: Keep an eye on competitor activity, pricing, and promotional strategies to identify opportunities and threats.