Role Description
Help organizations make better workforce, customer, or marketing decisions through data analysis and practical advice. Translate business questions into analytical approaches, develop reliable insights, and guide stakeholders in applying findings responsibly to improve outcomes.
Key Responsibilities
- Define business questions, engagement scope, success measures, and data requirements with stakeholders.
- Assess data availability, quality, and suitability for the intended analysis.
- Combine and analyze information from approved systems and sources.
- Develop dashboards, statistical analyses, models, and recommendations appropriate to the assignment.
- Identify trends, performance drivers, and opportunities for improvement.
- Design evaluations or experiments where appropriate, distinguishing association from evidence of causation.
- Validate findings and explain assumptions, uncertainty, and analytical limitations.
- Present insights clearly to technical and nontechnical audiences.
- Support implementation and measure outcomes against agreed baselines.
- Establish reusable metric definitions, documentation, and analytical workflows.
- Protect personal information and assess potential bias and inappropriate uses of findings.
- Transfer knowledge through workshops, guidance, and stakeholder training.
Role-Specific Responsibilities
- HR Analytics Consultant: Analyze workforce trends such as turnover, recruitment, mobility, absence, and engagement. Support workforce planning and evaluation of people initiatives, using safeguards for sensitive employee data.
- Customer Analytics Consultant: Analyze customer segments, journeys, purchasing behavior, retention, and lifetime value. Recommend improvements to customer experience, personalization, and commercial performance.
- Marketing Analytics Consultant: Evaluate campaigns, channels, acquisition costs, conversion, and marketing returns. Assess attribution limitations and use experiments or other suitable methods to estimate incremental impact.
Qualifications
- Relevant experience in analytics, consulting, statistics, business intelligence, or a related field.
- Strong analytical, research, and problem-solving skills.
- Proficiency in SQL and spreadsheets, with experience using relevant visualization tools.
- Understanding of statistical inference, segmentation, forecasting, and performance measurement.
- Ability to translate ambiguous questions into structured analytical work.
- Clear communication, presentation, and workshop facilitation skills.
- Effective stakeholder management and ability to deliver against agreed timelines.
- Strong attention to detail, reproducible documentation, and professional judgment.
- A degree in statistics, analytics, economics, psychology, marketing, business, computer science, or a related field, or equivalent practical experience.
- Relevant domain knowledge in HR, customer management, or marketing, appropriate to the role.
Preferred Qualifications
- Experience with Python, R, statistical modelling, or analytical automation.
- Familiarity with experimental design, causal inference, or predictive modelling.
- HR Analytics Consultant: Experience with HR systems, employee surveys, and workforce metrics.
- Customer Analytics Consultant: Familiarity with CRM, cohort analysis, churn modelling, and customer data platforms.
- Marketing Analytics Consultant: Experience with advertising platforms, web analytics, marketing mix modelling, or incrementality testing.
- Experience implementing recommendations and evaluating realized benefits.
Scope by Role
- HR Analytics Consultant: Advises on workforce questions and the effectiveness of people practices.
- Customer Analytics Consultant: Advises on customer behavior, experience, retention, and value.
- Marketing Analytics Consultant: Advises on marketing effectiveness, measurement, and investment allocation.