Role Description
Analyze media coverage, audience trends, and public conversations to support communications and business decisions. Gather reliable information, assess emerging issues, and translate findings into clear reports that help teams understand visibility, reputation, and stakeholder concerns.
Key Responsibilities
- Monitor news, broadcast, digital, and social sources within the assigned scope.
- Develop search queries and maintain relevant keywords, topics, and source lists.
- Check coverage for relevance, duplication, accuracy, and context.
- Categorize content by topic, message, sentiment, stakeholder, or other defined criteria.
- Track coverage volumes, prominence, share of voice, and other appropriate measures.
- Identify emerging narratives, misinformation, and potential reputational concerns.
- Prepare media summaries, alerts, dashboards, and analytical reports.
- Research audiences, outlets, journalists, and media consumption patterns where relevant.
- Validate automated classifications and document methodological limitations.
- Coordinate with communications, corporate affairs, marketing, and research teams.
- Maintain source references and follow content licensing and data handling requirements.
- Recommend improvements to monitoring coverage, reporting, and analytical methods.
Role-Specific Responsibilities
- Media Research Analyst: Conduct structured research into media landscapes, audiences, channels, and coverage patterns to inform planning and evaluation.
- Media Monitoring Executive: Review daily coverage, maintain trackers, prepare timely summaries, and escalate significant developments.
- Media Intelligence Analyst: Connect coverage with stakeholder, competitor, and industry developments, producing contextual insights, early warnings, and recommendations.
Qualifications
- Relevant experience in media research, monitoring, communications analysis, journalism, market research, or a related field.
- Strong research, reading comprehension, and analytical skills.
- Ability to evaluate source credibility, context, and conflicting information.
- Clear writing and concise summarization skills.
- Strong attention to detail and consistent application of coding guidelines.
- Proficiency in spreadsheets and familiarity with monitoring or reporting tools.
- Effective organizational skills and ability to meet time-sensitive deadlines.
- Sound judgment when assessing sensitive coverage and escalating concerns.
- A degree in communications, journalism, media studies, political science, marketing, analytics, or a related field, or equivalent practical experience.
Preferred Qualifications
- Familiarity with media databases, social listening platforms, or audience research tools.
- Experience with qualitative content analysis, query design, or data visualization.
- Understanding of communications measurement and the limitations of sentiment and reach estimates.
- Relevant industry knowledge and awareness of current affairs.
- Additional language skills relevant to monitored markets.
- Availability for early-morning, weekend, or incident-related monitoring where required.
Scope by Role
- Media Research Analyst: Provides research on media environments, audiences, and communication patterns.
- Media Monitoring Executive: Delivers accurate, timely coverage tracking and alerts.
- Media Intelligence Analyst: Produces deeper interpretation of media developments and their implications for organizational priorities and reputation.