全职 R - Senior Digital Marketing Executive 工作, 薪水 up to MYR 5,000, OTT CREATION MARKETING Federal Territory 公司招聘中 - Ricebowl

Key Responsibilities

1. Influencer & Content Marketing Management

• Plan and manage content strategy based on brand positioning to drive strong conversion results
• Work closely with agencies to identify and select suitable KOLs/KOCs, and manage collaborations (pricing, timeline, script, content delivery)
• Develop clear content briefs aligned with brand tone and local cultural context
• Review and refine influencer scripts and creative materials to ensure brand consistency and platform compliance
• Track and analyze influencer campaign performance (reach, views, completion rate, engagement, ROI) and optimize strategy accordingly
• Repurpose high-performing KOL content for paid ads and secondary distribution to maximize exposure

2. Paid Media & E-commerce Growth

• Manage and optimize paid advertising campaigns across SEM, Meta (Facebook/Instagram), TikTok, and Xiaohongshu
• Coordinate with agencies to improve performance and drive sales on TikTok Shop,Shopee and Lazada.
• Monitor, analyze, and report campaign KPIs, continuously optimizing ad strategies to improve traffic and conversion rates

3. Market & Trend Insights

• Stay updated on Southeast Asia social media trends, KOL landscape, and supplement industry developments
• Monitor competitor performance and market dynamics
• Develop influencer and content investment strategies based on insights and data

Requirements

• Minimum 2 years of experience in influencer marketing, social media marketing, or business development
• Strong understanding of Singapore and Malaysia social media landscape, especially TikTok and Instagram algorithms and creator ecosystem
• Experience in the supplement industry is a plus
• Proficient in digital marketing tools such as Google Analytics, Google Ads.
• High execution ability, and able to work in a fast-paced, high-growth environment
• Fluent in both English and Mandarin (written and spoken) — must be able to communicate with China headquarters.

*To facilitate the process, please ensure the following details are included in your resume:

Current Address / Location

Current Salary

Reason for Leaving

Expected Salary

Notice Period

WhatsApp: +************* 138

Kindly note that only shortlisted candidates will be notified.

Job Types: Full-time, Permanent

Pay: RM3,500.00 - RM5,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Application Question(s):

• date of birth, current location, current salary, reason of leaving, expected salary, notice period, possess own vehicle (Y/N)

Education:

• Diploma/Advanced Diploma (Preferred)

Experience:

• tik tok: 2 years (Preferred)
• Digital marketing: 2 years (Preferred)

Language:

• Mandarin and English (Required)

Work Location: In person