Are you an experienced sales leader with a strong background in B2B sales and a passion for building high-performing teams?
Our client, a food ingredient supplier in Malaysia, is looking for a Head of Sales to lead the Sales and Customer Success teams, drive revenue growth, and develop scalable sales strategies across the B2B fresh food distribution sector.
Job Details
Employment Type: Full-Time
Position Level: Head / Senior Management
Industry: Food Ingredients / B2B Fresh Food Distribution
Location: Shah Alam, Selangor
Work Arrangement: On-site
Salary: RM10,000 – RM12,000 per month
Travel: Required
Salary & Benefits
- Salary: RM10,000 – RM12,000 per month
- EPF & SOCSO
- Annual Leave & Medical Leave
Requirements
- Minimum 3–5 years of experience in a leadership role, preferably within a startup or growth-stage environment.
- Experience in e-commerce, F&B, hospitality, manufacturing, or related industries, particularly perishables and cold-chain businesses.
- Strong experience in:
- Sales strategy planning
- Pipeline management
- Enterprise sales
- Field prospecting
- CRM setup
- Negotiation
- Strategic thinking
- Customer retention
- Strong hands-on sales and quota-carrying experience.
- Experience building and managing sales teams is essential.
- Able to analyse sales data and translate insights into actionable strategies.
- Strong understanding of customer acquisition and retention.
- English and Bahasa Malaysia proficiency required.
- Willing to travel as required.
Preferred Experience
- Experience in perishables or grocery sales.
- Experience within growth-stage startups, particularly Series B–D environments.
- Experience in B2B fresh food distribution is an advantage.
Not Suitable For
- Candidates from purely engineering or IT backgrounds without relevant sales experience.
- Candidates without direct quota-carrying or sales ownership experience.
- Candidates whose experience is primarily outside service, F&B, food, or related commercial industries.
Key ResponsibilitiesSales & Customer Success Leadership
- Lead the entire Sales and Customer Success teams to achieve company sales targets.
- Develop sales and customer success strategies aligned with company growth objectives.
- Establish and manage KPIs across both Sales and Customer Success functions.
- Monitor team performance and drive continuous improvement.
Sales Strategy & Business Development
- Develop and execute sales strategies for B2B fresh food distribution.
- Identify new business opportunities across:
- Restaurants
- Hotels
- Grocery chains
- Food manufacturers
- Manage and develop the sales pipeline from prospecting through to conversion.
- Drive rapid and effective deal execution.
Team Building & Performance Management
- Build and manage a high-performing Sales and Customer Success team.
- Support recruitment, onboarding, training, and performance management.
- Establish clear processes and accountability across the teams.
Data & Process Optimisation
- Analyse sales and customer data to identify trends, opportunities, and areas for improvement.
- Work with the R&D team on data visualisation and the development of in-house tools.
- Establish proper sales and customer success processes with a focus on automation.
- Identify opportunities to improve operational efficiency through technology and data-driven workflows.
Customer Growth & Retention
- Develop strategies to strengthen customer relationships and improve retention.
- Understand customer needs and identify opportunities for account expansion.
- Ensure the Customer Success team delivers strong customer experiences.
Working Location
Shah Alam, Selangor
Pay: RM10,000.00 - RM12,000.00 per month
Work Location: In person