- Singapore Singapore
全职 Assistant Trade Marketing Manager 工作, 薪水 up to SGD 5,000, FROSTS FOOD & BEVERAGE (PTE.) LTD. 公司招聘中 - Ricebowl
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职位描述
岗位职责
Main Duties and Responsibilities
Responsible for the planning and executing of trade marketing strategies and plans for the assigned brands in Frosts Food and Beverage’s portfolio.
Analyse both internal and external sales (Sell-in, Sell Through) to identify distribution gaps, threats and opportunities for the channels / retailers in your assigned brands.
Develop, plan and execute channel strategies and trade promotions to achieve sales objectives. Ensuring these strategies are in tandem with the positioning and potential of the accounts / channels / brand principals.
Monitor competitor activities and submit monthly reports to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
Work with Demand Planner to monitor and improve accuracy of category sales forecast by channel &chain, in accordance to the monthly forecast schedule.
Identify sales gaps and work with the respective Key Account Executives / Managers to propose close gap measures.
Take the initiative to discuss and develop plans to assist Key Account Managers to maximize the category potential in each of the retail and HORECA accounts.
Monitor and evaluate the effectiveness of trade promotions and in-store promotions to make recommendations for future promotions.
Interact with Sales, Marketing and Brand Principals regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others to ensure on-time and effective implementation.
To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.
Any other duties assigned to you from time-to-time.
Requirements
Creative thinker with strong understanding of consumer insights.
Highly organized, meticulous and resourceful.
Excellent communication skills.
Minimum 5 years’ experience in a B2B or B2C marketing roles.
FMCG experience is a must-have
Salary range $4000 - $5000 (depending on relevant experience)
FROSTS FOOD & BEVERAGE (PTE.) LTD.
Frosts Food & Beverage (Pte) Ltd
Frosts Food & Beverage started its operations in 1996, at our present location in Tuas. Our 27,000 square feet facility has 3 large freezer rooms with a total capacity of about 500 standard pallet space, chiller rooms and dry goods storage space. Starting off primarily with import and distribution activities, we have since started a sister company ( Quix Pte Ltd ) that does fresh Food Processing on site. With this new activity, we now service all the major convenience store chains and petrol stations, supplying them with an interesting basket of goods. We are able to service them by breaking bulk for fresh items and dealing with very specialized Freeze – Thaw logistics. As a result, we are an ideal distributor for product lines which have shorter shelf lives in a “fresh” condition and would require smaller but more frequent visits to the outlets.
Responsible for the planning and executing of trade marketing strategies and plans for the assigned brands in Frosts Food and Beverage’s portfolio.
Analyse both internal and external sales (Sell-in, Sell Through) to identify distribution gaps, threats and opportunities for the channels / retailers in your assigned brands.
Develop, plan and execute channel strategies and trade promotions to achieve sales objectives. Ensuring these strategies are in tandem with the positioning and potential of the accounts / channels / brand principals.
Monitor competitor activities and submit monthly reports to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
Work with Demand Planner to monitor and improve accuracy of category sales forecast by channel &chain, in accordance to the monthly forecast schedule.
Identify sales gaps and work with the respective Key Account Executives / Managers to propose close gap measures.
Take the initiative to discuss and develop plans to assist Key Account Managers to maximize the category potential in each of the retail and HORECA accounts.
Monitor and evaluate the effectiveness of trade promotions and in-store promotions to make recommendations for future promotions.
Interact with Sales, Marketing and Brand Principals regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others to ensure on-time and effective implementation.
To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.
Any other duties assigned to you from time-to-time.
Requirements
Creative thinker with strong understanding of consumer insights.
Highly organized, meticulous and resourceful.
Excellent communication skills.
Minimum 5 years’ experience in a B2B or B2C marketing roles.
FMCG experience is a must-have
Salary range $4000 - $5000 (depending on relevant experience)
FROSTS FOOD & BEVERAGE (PTE.) LTD.
Frosts Food & Beverage (Pte) Ltd
Frosts Food & Beverage started its operations in 1996, at our present location in Tuas. Our 27,000 square feet facility has 3 large freezer rooms with a total capacity of about 500 standard pallet space, chiller rooms and dry goods storage space. Starting off primarily with import and distribution activities, we have since started a sister company ( Quix Pte Ltd ) that does fresh Food Processing on site. With this new activity, we now service all the major convenience store chains and petrol stations, supplying them with an interesting basket of goods. We are able to service them by breaking bulk for fresh items and dealing with very specialized Freeze – Thaw logistics. As a result, we are an ideal distributor for product lines which have shorter shelf lives in a “fresh” condition and would require smaller but more frequent visits to the outlets.
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