KEY RESPONSIBILITIES
BRAND & COMMUNITY ( 50% workload from here )
1. MNML Club — Membership Program
- Own the execution and growth of MNML Club: member-exclusive benefits, birthday rewards, loyalty initiatives, VIP experiences, and milestone moments throughout the year.
- Maintain a live membership calendar covering all planned member touchpoints, exclusive offers, and campaign tie-ins.
- Track and report monthly: new members, active member rate, and retention; bring improvement proposals to management each quarter.
- Coordinate with E-Commerce & CS Executive on digital benefit delivery and member communication touchpoints.
2. MNML Circle — Broadcast Channel Growth
- Own and grow MNML Circle — MNML's IG Broadcast Channel — as a community retention and depth-of-connection tool.
- Develop a consistent content rhythm: early access, behind-the-scenes moments, exclusive offers, and brand stories that reward subscribers.
- Grow subscriber count month-on-month through IG Stories CTAs, Reels prompts, and in-store activations.
- Track open rate, engagement, and subscriber growth; report monthly and iterate based on performance.
3. Community Events & Brand Activations
- Conceptualise and coordinate community events: piercing workshops, styling sessions, creator store visits, customer appreciation moments, and brand activations.
- Plan and manage guest lists, RSVPs, logistics, vendor coordination, gift preparation, and on-the-day execution.
- Manage community engagement across IG and other active channels — respond to comments, DMs, and member interactions in MNML's warm brand tone; treat every interaction as a relationship-building opportunity.
- Track event attendance, community response, and outcomes after each activation; report to management.
4. Creator, UGC & KOL Activations
- Build and maintain a consistent and growing creator and UGC pipeline — recruiting creators who genuinely align with the brand and activating them regularly.
- Manage creator onboarding via MNML's Creator Deck; coordinate product gifting and affiliate programme enrolment.
- Source, vet, and maintain an active pipeline of micro KOL collaborations across IG and TikTok — prioritising authentic brand fit over follower count.
- Manage all collaboration timelines, deliverables, and content review; track and report outcomes with clear learnings post-collaboration.
- Maintain organised creator and KOL trackers covering pipeline, submission stage, content approval, and affiliate activity.
5. Media, PR & Brand Partnerships
- Maintain an active media contact list: lifestyle editors, fashion journalists, stylists, and tastemakers relevant to MNML's audience in Malaysia.
- Execute regular product seeding and gifting campaigns; track coverage and brand mentions.
- Identify and propose brand partnership and collaboration opportunities that generate community relevance and brand reach aligned with MNML's positioning.
- Draft seeding notes and PR angles for new collections and launches for Brand & Product Director approval.
PROJECT COORDINATION ( 50% workload from here )
6. Brand Project Coordination, Launch Readiness & Retail Support
- Own coordination of all cross-functional brand projects: collection launches, store openings, membership revamps, campaign activations, and brand collaborations.
- Maintain a live project tracker covering tasks, owners, deadlines, status, and blockers — always visible to relevant team members.
- Own the pre-launch readiness checklist for every campaign or opening: products uploaded, inventory confirmed, photos completed, POS materials ready, staff briefed, website updated, store collateral in place.
- Conduct a final readiness check before every launch; escalate immediately if critical items are incomplete.
- Take meeting notes and distribute action items with clear ownership and timelines after project check-ins.
- Support retail activations and store openings with a team-first mindset — contributing beyond the digital scope is an expectation, not an exception.