Develop and manage NAI’s overall media and digital marketing strategy.
Plan and produce engaging content for Facebook, Instagram, TikTok, Threads, LinkedIn and the firm’s website.
Create short videos, legal awareness content, interviews and coverage of firm activities.
Manage content calendars and ensure consistent and professional branding across all platforms.
Utilise AI and emerging technologies to improve content creation, research, editing and marketing efficiency.
Manage social media advertising campaigns and generate quality enquiries for the firm.
Monitor engagement, advertising performance and audience growth, and prepare monthly performance reports.
Coordinate media interviews, speaking engagements, seminars and community programmes.
Respond professionally to online comments and enquiries before directing potential clients to the relevant team.
Collaborate with lawyers and staff to transform legal knowledge into clear, practical and engaging content.
Ensure all published materials comply with applicable legal-profession advertising rules and protect client confidentiality.
Propose and implement fresh ideas to strengthen the visibility, digital presence and reputation of NAI and its lawyers.
Ideal candidate:
Creative, confident with social media and video production, comfortable appearing behind or in front of the camera, able to work independently, and willing to adapt to AI and emerging technology.