Role Description
The Business Development Executive / Business Development Associate identifies potential customers, develops business opportunities, and supports revenue growth. The role researches prospects, conducts outreach, qualifies leads, and coordinates meetings, proposals, and follow-up activities with Sales and Marketing teams.
Executive positions typically take greater ownership of client discussions, negotiations, and sales targets. Associate positions focus on prospect research, pipeline development, and supporting opportunities through the sales process.
Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
- Experience in business development, sales, lead generation, or customer engagement is an advantage.
- Ability to research prospects and identify relevant business opportunities.
- Strong communication, relationship-building, and presentation skills.
- Confidence conducting outreach and discussing customer needs.
- Ability to prepare proposals, presentations, and professional correspondence.
- Familiarity with CRM systems and accurate pipeline recordkeeping.
- Strong organisational skills and consistent follow-up.
- For executive positions, experience negotiating commercial terms and achieving sales targets.
- Initiative, resilience, commercial awareness, and willingness to learn.