jobs in Far East Organization

全职 Assistant Director, Digital Marketing - E-commerce 工作, 薪水, Far East Organization 公司招聘中 - Ricebowl

Assistant Director, Digital Marketing - E-commerce

Far East Organization

全职

Singapore

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工作地点

  • Singapore

职位描述

岗位职责

Responsibilities

You take ownership of the paid media and performance marketing strategies for our portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team to not only drive direct bookings, but also maximize online revenue performance through Search Engine Marketing, Metasearch, social media advertising, Online Travel Agent (OTA) advertising and OTA partnerships.


Responsibilities:
  • Lead global paid media investments, campaigns and optimization strategies across Search Engine Marketing, Metasearch, social media advertising on Google/Meta/TikTok/WeChat, Online Travel Agent (OTA) advertising
  • Plan, launch and optimise always-on and seasonal campaigns, by market, brand and property. This may also include running regular testing programmes to improve and optimize performance
  • Management of OTA channel health including rate parity, OTA rankings, promotions and paid placements
  • Own group and property-level paid media budgets, investment allocation, spends/revenue forecasting and measure incrementality wherever possible
  • Lead agency relationships with marketing vendors and OTAs, including regular performance reviews and commercial negotiations for new or existing partnerships
  • Develop and maintain marketing analytics, performance reporting and attribution using platforms such as GA4, Google Tag Manager, Looker Studio and Power BI
  • Identify and test new marketing technology and AI tools that can improve performance and productivity
  • Foster strong collaboration across functions and properties, from organizing group-wide online campaigns with the marketing and loyalty teams, to working with cluster revenue managers on promotions and channel mix optimization
  • Set standards and playbooks for paid media and e-commerce across our brands and destinations.


Requirements

  • Minimum 8-10 years of digital marketing and e-commerce experience, with at least 2-4 years leading a team
  • A proven record of growing revenue through paid media and e-commerce strategies
  • Strong platform knowledge and hands-on experience of Google Analytics, Search Ads 360 and Google Ads, Metasearch/ Google Hotel Ads, Meta Ads Manager and Looker Studio
  • Strong with data: can explain what drove results and what to do next
  • Effective communicator who can work well with senior leaders, internal stakeholders and agency partners
  • Experience in hotel or travel e-commerce across Asia Pacific markets will be preferred

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