About the Role

We are looking for an experienced, outgoing and energetic Marketing Manager to lead our Marketing Department and drive the growth of our baby & parenting brands as well as medical device brands. The successful candidate will develop and execute strategic marketing initiatives across multiple product categories, while bringing contagious enthusiasm that inspires the team and elevates the entire organisation.

Key Responsibilities:

Lead, mentor and manage the Marketing Team to achieve business objectives and sales targets.
Develop and implement annual marketing plans, brand strategies and promotional campaigns to strengthen brand awareness and market presence.
Manage all marketing activities across retail stores, social media channels and digital marketing platforms.
Plan and oversee product launches, seasonal campaigns, sales promotions and consumer experience events.
Co-organise and manage trade exhibitions and industry expos (including baby & parenting fairs), covering booth planning, on-site execution and post-event follow-up to ensure consistent brand presentation.
Co-organise medical device exhibitions, healthcare industry shows and professional promotional events; build strong relationships with medical channel partners and healthcare professionals to enhance brand credibility and market penetration.
Build and maintain strong relationships with KOLs, influencers, media partners, affiliates and external agencies.
Analyse market trends, consumer behaviour and competitor activities to identify business opportunities and improve marketing effectiveness.
Manage marketing budgets and ensure efficient allocation of resources to maximise return on investment.
Work closely with Sales, Retail Operations, Merchandising and Management teams to support business growth.
Develop marketing communication materials, POSM (point-of-sale materials), promotional tools and product education content.
Conduct product training and brand presentations for internal teams, dealers and business partners when required.
Oversee public relations activities and ensure consistent brand messaging across all communication channels.
Track, analyse and report on marketing performance metrics, providing recommendations for continuous improvement.

Requirements:

Core Qualifications

Bachelor's Degree in Marketing, Business, Mass Communication or a related field.
Minimum 5 years of marketing experience in retail, FMCG, baby products or related industries.
At least 2 years in a marketing leadership or managerial role.
Strong experience in brand marketing, digital marketing, campaign planning and event execution.
Knowledge of social media platforms and influencer (KOL) marketing.
Fluent in English, Bahasa Malaysia and Mandarin (required for regional communication).
Proactive, hands-on and able to thrive in a fast-paced environment.
Immediate availability is an advantage.

Personality & Character

Outgoing and enthusiastic by nature - you connect with people effortlessly and command attention naturally at exhibitions, roadshows and high-visibility brand events.
High emotional energy and positive influence - you lift team morale and maintain an upbeat, solutions-focused attitude even under pressure.
Genuinely passionate about the baby & parenting and healthcare industries - you invest in deep product knowledge to tell compelling, credible brand stories.

Why Join Us?

Lead the marketing direction of well-established baby, parenting and medical device brands.
Enjoy regional exposure and career growth opportunities across Southeast Asia.
Work in a dynamic and collaborative environment that values creativity, initiative and leadership.
Attractive remuneration package with performance-based incentives.
Participate in exciting exhibitions, trade shows and marketing events while expanding your professional network.

Sunup Healthcare Sdn Bhd

Sunup Healthcare Sdn Bhd工作机会，紧急招聘中！

Sunup Healthcare

SUNUP HEALTHCARE SDN BHD

Sunup Healthcare

Sunup Healthcare

Sunup Healthcare

Sunup Healthcare

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