[{"id":1,"title":"Chinese","prefix":"zh","value":"

HONG LEONG ASSURANCE BERHAD

Hong Leong Assurance Berhad (HLA) is Malaysia’s largest local life insurance company. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to the customer is the key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

HLA Vision

Our pursuit of excellence is a continuous journey as our Vision is to be the ‘Insurer of Choice' in Malaysia, through our entrepreneurship spirit to meet and exceed customers' expectation.

HLA Mission

We are committed to providing financial security and peace of mind to our customers through:

Innovative and quality products
Customized solutions to meet customers' needs at different stages of their lives
Excellent service via a large network of branches and agents

We aim to make every encounter with HLA a truly exceptional one!

"},{"id":2,"title":"English","prefix":"en","value":"

HONG LEONG ASSURANCE BERHAD

HLA Vision

Our pursuit of excellence is a continuous journey as our Vision is to be the ‘Insurer of Choice' in Malaysia, through our entrepreneurship spirit to meet and exceed customers' expectation.

HLA Mission

We are committed to providing financial security and peace of mind to our customers through:

Innovative and quality products
Customized solutions to meet customers' needs at different stages of their lives
Excellent service via a large network of branches and agents

We aim to make every encounter with HLA a truly exceptional one!

"},{"id":4,"title":"Bahasa Malaysia","prefix":"ms","value":"

HONG LEONG ASSURANCE BERHAD

HLA Vision

Our pursuit of excellence is a continuous journey as our Vision is to be the ‘Insurer of Choice' in Malaysia, through our entrepreneurship spirit to meet and exceed customers' expectation.

HLA Mission

We are committed to providing financial security and peace of mind to our customers through:

Innovative and quality products
Customized solutions to meet customers' needs at different stages of their lives
Excellent service via a large network of branches and agents

We aim to make every encounter with HLA a truly exceptional one!

"}]

Premier Legacy Advisor (Hong Leong Assurance)