Marketing instinct first. You can read a landing page and identify what's wrong before touching the copy. You understand funnels, positioning, audiences, and conversion well enough to have real opinions. When AI gives you a confidently mediocre answer, you recognize it and push back. Anyone can run a prompt. Fewer people know what to point it at and why.
Already using AI and hungry to go deeper. You use these tools daily, not occasionally. You know the difference between “AI as a search engine” and “AI as a collaborator”. You'd happily spend a weekend learning a new tool if it made your work meaningfully better.
Direct response and distribution sense. You can write copy that sells, not just copy that sounds good. You understand the difference between a sales page and a blog post, and between a broadcast and a nurture sequence. Writing matters, but the harder work is choosing the right offer, channel, hook, and format.
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