About the Company

microLEAP is a Shariah-Compliant and Conventional P2P (Peer-to-Peer) Financing Platform that provides alternative financing for micro-enterprises and SMEs that is funded by Investors. For more information visit www.microleapasia.com

About the Role

As a Marketing Manager at microLEAP PLT, you will play a pivotal role in leading the development, oversight, and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. This position requires a strategic, creative, and data-driven professional with a proven track record of managing marketing teams and implementing successful multi-channel campaigns. You will lead a dynamic team (including general marketing, design, and CRM functions) and will report directly to the Chief Marketing Officer.

Responsibilities

Strategic Leadership: Develop, lead, and implement comprehensive marketing strategies aligned with company growth objectives.
Campaign & Team Management: Oversee the planning, execution, and monitoring of multi-channel marketing campaigns to increase brand visibility, drive customer acquisition, and enhance lifetime value. Supervise team execution across digital, creative, and CRM channels.
Brand & Design Oversight: Guide the creative direction of the brand. Oversee the production of visually striking and on-brand marketing collateral (social media graphics, email templates, print materials) to ensure consistent and cohesive brand representation across all touchpoints.
CRM & Customer Journey Optimization: Supervise the development of data-driven CRM strategies (via platforms like HubSpot) to enhance customer onboarding, retention, upselling, and personalization. Oversee the team handling customer inquiries and omni-channel support (WhatsApp, live chat, email, phone).
Digital Marketing Excellence: Direct and optimize digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
Market Research & Insights: Conduct and evaluate market research to identify emerging design, digital marketing, and industry trends, competitor activities, and customer preferences to inform future business strategies.
Analytics and Reporting: Utilize analytics tools to measure, interpret, and report on the performance of marketing campaigns and CRM initiatives, providing high-level insights and recommendations to executive leadership.
Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources across various campaigns and tools for maximum ROI.
Cross-Functional Collaboration: Collaborate with Sales, Product Development, and other departments to ensure cohesive, integrated marketing efforts that align with overall business goals.
Ad Hoc Leadership: Be adaptable and willing to take on high-level ad hoc responsibilities as needed, demonstrating flexibility and the ability to contribute to various strategic initiatives in consultation with C-Level executives.

Qualifications

Bachelor's degree in Marketing, Business, Graphic Design, or a related field.
Proven experience in a marketing leadership or managerial role, preferably with a background covering general digital marketing, CRM management, or creative direction.
Proficient in English and Bahasa Malaysia.

Required Skills

Strong understanding of current digital marketing trends, graphic design software/principles (e.g., Adobe Creative Suite, Canva), and CRM tools (e.g., HubSpot).
Excellent leadership, communication, and interpersonal skills with the ability to manage multiple projects and meet tight deadlines.
Analytical mindset with the ability to interpret complex data and turn insights into actionable strategies.
Results-oriented with a track record of achieving marketing objectives and driving customer loyalty.
Must be willing to travel nation-wide as required.
Positive attitude, responsible, able to work independently and take instructions seriously.

Preferred Skills

Experience in the fintech industry.
Familiarity with SME financing and investment.

Pay range and compensation package

Opportunity to grow in a fast-growing fintech environment. Exposure to SME financing and investment industry. Supportive and collaborative working culture. Career development opportunities within the organization.

Equal Opportunity Statement

microLEAP is committed to diversity and inclusivity in the workplace.

If you are someone who demonstrates strong potential, a positive working attitude, and a willingness to learn, please send your CV or resume to: jobs@microleapasia.com and state the position you are interested in applying for.

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