IAM Worldwide Sdn Bhd 简介

IAM Worldwide is a direct marketing agency that helps companies create, retain, and satisfy their customers. Advertising and brand agencies commonly advise companies that marketing and branding, have always been about creating awareness and getting publicity. Creating awareness and attracting publicity is easy enough to do. We therefore believe that marketing and branding should have a higher purpose. And that higher purpose is to generate sales or leads. Not in the future but immediately.

Awareness and publicity are easy to achieve. Put an advertisement on Google or Facebook and you will get both awareness and publicity. But to make the advertisement meaningful, i.e. to convert it into a lead or a sale is a challenge. It is a challenge most marketing and advertising agencies shy away from.

Sales remains the lifeblood of any company. All the awareness and publicity a company’s product or service receive will mean nothing if it cannot translate into a sale.