Paid Advertising Strategy & Planning

Develop and execute data-driven paid ad strategies aligned with business objectives
Define target audiences, customer personas, and clear campaign goals
Manage and optimise ad budgets across platforms (Meta, Google, TikTok, LinkedIn, XiaoHongShu, etc.)

Ad Creation & Optimisation

Collaborate with design and content teams to create high-converting ad creatives
Write persuasive ad copy, headlines, and strong calls-to-action
Conduct A/B testing on visuals, copy, audiences, and placements to improve performance

Campaign Management

Set up, launch, and optimise campaigns via Meta Ads Manager, Google Ads, TikTok Ads, and other platforms
Track key metrics such as CTR, CPA, ROAS, and conversions and make data-driven improvements
Ensure lead quality, conversion tracking, and accurate sales attribution

Social Media Strategy & Content Management (Hankidz Main Accounts)

Manage Hankidz’s main social media account end-to-end
Plan monthly content calendars aligned with brand goals, campaigns, and launches
Plan content creation including ideation, editing, captions, posting, and scheduling
Ensure brand consistency, tone of voice, and storytelling across all platforms
Stay updated with trends, formats, and platform changes to keep content relevant and engaging

Social Media Team Oversight

Oversee and guide the social media team in content planning, execution, and timelines
Review content before posting to ensure quality and alignment with brand standards
Provide feedback, direction, and performance insights to improve team output

KOL / Influencer Social Media Management

Plan and manage social media strategies for Hankidz KOLs
Oversee content planning, editing direction, posting schedules, and campaign alignment
Analyse KOL performance data including reach, engagement, and conversions and prepare monthly reviews
Optimise KOL content strategies based on insights and results

Analytics & Reporting

Generate weekly and monthly performance reports for both paid ads and social media
Analyse content, campaign, and audience performance using platform insights and analytics tools
Present actionable insights and recommendations to management

Collaboration & Communication

Work closely with marketing, sales, creative, and operations teams to align campaigns and content
Provide audience and performance insights to inform content strategy and future campaigns

Continuous Improvement & Industry Awareness

Stay up to date with digital advertising trends, social media best practices, and platform updates
Experiment with new ad formats, content styles, and social strategies to drive growth

HANKidz Zone Sdn Bhd