Campaign, Creative & Brand Execution

Lead the conceptualisation and execution of marketing campaigns, including product launches, seasonal campaigns, brand initiatives, events, and activations across all Bawal Group companies.
Translate business and brand objectives into clear creative directions, campaign plans, and execution timelines.
Prepare campaign proposals, concepts, and creative decks for Management approval and ensure alignment across execution teams.

Digital Marketing & Performance Optimisation

Plan, manage, and optimise digital marketing campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant digital channels.
Monitor campaign performance (CTR, CPC, ROAS, conversions) and continuously improve results through testing, optimisation, and best practices.
Track and analyse marketing performance using tools such as Meta Business Suite, Google Analytics, and internal dashboards, and prepare performance reports with insights and recommendations to support decision-making and justify marketing spend.

Social Media & Online Presence

Manage and grow brand presence across social media platforms, including content calendars, posting schedules, and engagement activities.
Monitor online feedback and manage brand sentiment across platforms such as Google Reviews, Threads, and other relevant digital channels.

Brand Consistency, Market Insight & Innovation

Ensure consistency of brand execution across all touchpoints, including digital platforms, physical branding, merchandise, collaterals, boutiques, pop-ups, and events.
Conduct market and competitor analysis to identify trends, gaps, and growth opportunities.
Proactively propose innovative marketing ideas, campaign improvements, and new initiatives to strengthen brand positioning and performance.

Team Leadership, Restructuring & External Collaboration

Lead and restructure the marketing team as required, including role clarification, workflow improvement, and capability alignment to support campaign and brand objectives.
Provide guidance and direction to team members to ensure accountability, execution quality, and delivery timelines.
Collaborate effectively with external partners, including agencies, influencers, production vendors, and service providers, to ensure aligned execution and campaign outcomes.

Agency, Vendor & External Stakeholder Management

Act as the main point of contact for external agencies, influencers, and vendors, ensuring deliverables meet agreed objectives, timelines, budgets, and KPIs.
Manage external briefs, coordination, feedback cycles, and approval processes to ensure efficiency and clarity.
Conduct post-campaign reviews with internal and external stakeholders and continuously propose enhancements for future campaigns.

Perform any other duties as assigned by Management.

Bawal Sdn Bhd