Haritage Brands Sdn Bhd

LOONG NAM has long been established itself as the first and oldest handmade biscuit shop located in the lovely island known famously as the Pearl of the Orient – Penang Island, Malaysia. Founded in 1928 by the two family members who were passionate bakers and succeeded by the second and then third generations of this passionate family members, we are always faithful to our origins with passion. 

Throughout our long historical journey, our sweet adventure continued through many ups and downs. Therefore, every single recipe produced by the forefathers of LOONG NAM tells a historical story filled with emotional events that makes our biscuits uniquely delicious and tasty.

Realising the need to move together with the modern times with more creation of latest pastries after our long historical journey, the new family members of LOONG NAM have undertaken the construction of a modern biscuit manufacturing factory in Penang Science Park in 2020 and in early 2021, this new factory obtained all relevant international quality accreditations namely GMP, ISO*2000, HACCP, HALAL and MeSTI. 

Through various internal R&D efforts after the completion of this modern factory, this fourth young generation of management team has created more healthy, tasty and trendy products such as granola, gluten free rice crackers, energy bars and chocolate products in addition to the traditional tasty biscuits.

In line with our efforts in modernising our product range while at the same time maintaining our traditional value, LOONG NAM has recently embarked on a rebranding exercise to rebrand our old logo and old shop into a more modern look. Our new brand name, HA’RITAGE is born for this purpose.