Alpro OptiSaver Hiring! Full Time Digital Marketing Executive in Negeri Sembilan, Earn up to MYR 4,500 - Ricebowl

Social Media, Content & Lead Generation

Company: Alpro Optisaver Sdn Bhd
Employment Type: Full-time, Permanent
Salary: RM3,000–RM4,500 per month
Additional Incentives: Monthly performance incentives
Work Arrangement: 5-day work week
Location: ALPRO Group Head Office & Distribution Centre

Build a Brand. Create Impact. Turn Online Attention into Real Customers.

Optisaver is a fast-growing optical retail brand committed to providing professional eye care, transparent pricing and credible value to communities across Malaysia.

As we continue expanding our retail presence, we are looking for a creative, data-driven and commercially minded Digital Marketing Executive to manage our social media platforms, strengthen brand awareness and generate qualified leads that visit our physical outlets.

This is not a role focused only on posting content. You will be responsible for turning social media activities into measurable business results, including enquiries, appointments, outlet visits and sales opportunities.

Your Main Objective

To grow Optisaver’s online presence and build an effective digital marketing engine that converts online audiences into qualified leads and physical store visits.

Key Responsibilities1. Social Media Management

• Manage Optisaver’s Facebook, Instagram, TikTok, YouTube, Google Business Profile and other relevant digital platforms.
• Develop monthly social media content calendars based on campaigns, outlet activities, customer needs and eye health topics.
• Schedule and publish content consistently across all platforms.
• Monitor comments, messages, reviews and customer enquiries.
• Work with outlet teams to ensure online enquiries are followed up promptly.
• Maintain a consistent brand image, communication style and visual identity.

2. Content Planning and Production

• Develop engaging content ideas that educate, entertain and encourage customers to visit Optisaver outlets.
• Produce or coordinate short-form videos, reels, photographs, graphics, captions and campaign materials.
• Create content featuring eyewear styling, eye health education, customer experiences, promotions, new outlet openings and community programmes.
• Visit outlets when necessary to capture videos, interviews, customer testimonials and campaign content.
• Identify current social media trends and adapt them appropriately for the Optisaver brand.
• Be comfortable directing staff or appearing in selected videos when required.

3. Paid Advertising and Lead Generation

• Plan, execute and optimise Meta, TikTok, RedNote, and Google SEO advertising campaigns.
• Create targeted campaigns based on outlet location, customer profile and marketing objectives.
• Generate qualified leads through WhatsApp, online forms, appointment bookings and direct messages.
• Monitor advertising budgets, cost per lead, cost per appointment and campaign return.
• Conduct A/B testing on audiences, messages, offers, visuals and call-to-action strategies.
• Retarget customers who have engaged with Optisaver content but have not yet visited an outlet.
• Recommend improvements based on campaign performance and customer behaviour.

4. Online-to-Offline Conversion

• Work closely with outlet operations and marketing teams to convert online enquiries into appointments and store visits.
• Develop campaign tracking methods using lead forms, WhatsApp links, promotional codes, appointment records and customer source information.
• Track each lead from enquiry to appointment, outlet visit and purchase where possible.
• Identify outlets with weak lead conversion and recommend corrective actions.
• Create local marketing campaigns within a targeted radius around each outlet.
• Support new outlet openings by building local awareness before and after launch.

5. Reporting and Performance Analysis

• Prepare weekly and monthly digital marketing performance reports.
• Report on reach, engagement, follower growth, enquiries, leads, appointments, outlet visits, advertising expenditure and conversion.
• Use data from Meta Business Suite, TikTok Analytics, Google Analytics and other reporting tools.
• Present key findings, campaign learnings and recommended actions to management.
• Focus on business outcomes rather than vanity metrics alone.

Key Performance Indicators

Performance will be measured through:

• Growth in relevant followers, reach and brand engagement.
• Number of qualified online enquiries generated.
• Cost per enquiry and cost per qualified lead.
• Number of appointments and outlet visits generated from digital campaigns.
• Online-lead-to-outlet-visit conversion rate.
• Consistency and quality of content published.
• Paid advertising return and budget efficiency.
• Response time to online customer enquiries.
• Performance of outlet-specific and new-opening campaigns.
• Accuracy and timeliness of weekly and monthly reports.

Specific targets will be established according to campaign budget, outlet maturity and market location.

Candidate Requirements

• Diploma or Degree in Digital Marketing, Marketing, Mass Communication, Multimedia, Business or a related field.
• Preferably 2–4 years of experience in digital marketing, social media management, performance marketing or lead generation.
• Fresh graduates with a strong portfolio and hands-on campaign experience may also be considered.
• Practical experience managing Facebook, Instagram and TikTok business accounts.
• Experience with Meta Ads Manager is strongly preferred.
• Knowledge of TikTok Ads, Google Ads, Google Analytics or Google Business Profile will be an advantage.
• Able to create simple visual content using Canva or similar design software.
• Basic video shooting and editing skills using CapCut, Adobe Premiere Pro or similar applications.
• Strong copywriting and communication skills in English and Bahasa Malaysia.
• Mandarin communication ability will be an added advantage.
• Comfortable working with data, campaign reports and performance targets.
• Able to travel to Optisaver outlets for content production and campaign activities when required.
• Proactive, creative, organised and willing to take ownership of results.

The Person We Are Looking For

You may be a good fit if you:

• Enjoy creating content but also understand commercial results.
• Can turn customer problems into attractive marketing messages.
• Are curious about customer behaviour and digital trends.
• Take responsibility for campaign performance instead of only completing assigned tasks.
• Are comfortable testing new ideas and learning from data.
• Can coordinate effectively with outlet teams, designers, videographers and management.
• Want to grow together with an expanding Malaysian retail brand.

Pay: RM3,000.00 - RM4,500.00 per month

Work Location: In person