The Crane Hiring! Work from Home Digital Marketing Associate in , Earn up to SGD 5,300 - Ricebowl

Job Description: Digital Marketing Associate

Company Overview

The Crane is a vibrant, community-centric lifestyle brand and social hub that brings people together through shared spaces, curated events, and creative experiences. From our dynamic collaborative workspaces to wellness, dining, and retail activations, we cultivate a diverse and engaging ecosystem. We are looking for an energetic, creative, and data-driven Digital Marketing Associate to join our team in Singapore and help us amplify our brand voice, grow our digital community, and drive member engagement.

Location: Kim Yam Road, Singapore 239351 (Robertson Quay / River Valley area)

Employment Type: Full-time

Work Arrangement: Hybrid (A balanced arrangement combining work-from-home autonomy for creative copywriting, planning, and reporting, with required on-site days for community engagement, content creation, and team alignment)

Job Purpose

The Digital Marketing Associate will support the execution of our multi-channel digital marketing strategies. You will be responsible for managing social media platforms, creating engaging content, optimizing digital campaigns, and analyzing performance data to drive foot traffic to our physical spaces and increase digital membership conversions.

Key Responsibilities

1. Social Media & Content Creation

Conceptualize, produce, and schedule high-quality, engaging content (stills, short-form videos/Reels, and copy) across Instagram, Facebook, LinkedIn, and newsletters.

Assist in capturing the daily energy of our physical spaces at Kim Yam Road to showcase our events, workshops, and community stories.

Actively monitor and engage with our online community, responding to comments, direct messages, and member inquiries in a timely, brand-aligned voice.

2. Campaign Management & Email Marketing

Support the planning and deployment of regular email marketing campaigns and member newsletters to promote upcoming events, memberships, and brand partnerships.

Assist in tracking and optimizing performance marketing campaigns (Meta Ads, Google Ads) to ensure efficient lead generation and acquisition.

Maintain and update the company website, ensuring event listings, membership details, and blog contents are current and SEO-optimized.

3. Data Analytics & Reporting

Track, compile, and analyze monthly digital marketing metrics (engagement rates, website traffic, conversion funnels, and email open rates).

Provide actionable insights and creative recommendations to continuously improve digital brand visibility and ROI.

Requirements & Qualifications

Experience: 1–3 years of hands-on experience in digital marketing, social media management, or content creation. Experience within hospitality, lifestyle, co-working spaces, or creative agency environments is highly desirable.

Creative Skills: Proficiency in content creation tools (such as Canva, Adobe Suite, or CapCut) with a keen eye for lifestyle aesthetics, visual storytelling, and design trends.

Technical Familiarity: Basic understanding of email marketing tools (e.g., Mailchimp), website management systems, and social media analytics.

Communication: Exceptional copywriting, verbal, and interpersonal communication skills. Professional fluency in English is required to draft high-quality marketing copy and collaborate effectively with members, partners, and team members.

Flexibility & Autonomy: Highly organized with a strong ability to thrive in a hybrid work environment—comfortable working independently from home on execution tasks, while fully available for on-site collaboration and content capture days at our Kim Yam Road venue.

What We Offer

A creative, inspiring, and non-traditional working atmosphere within a thriving community hub.

Hybrid Work Flexibility: A supportive structure balancing remote execution with vibrant on-site team days and event interactions.

Immense opportunity to network with a diverse group of entrepreneurs, creatives, and lifestyle professionals.

Competitive compensation and benefits package.

Beautiful workspace located in the historic and vibrant Kim Yam Road precinct.

Pay: $2,600.00 - $5,300.00 per month

Benefits:

• Parental leave

Work Location: In person