Coolmate is a fast-growing Vietnamese fashion startup that provides high-quality apparel for both men and women, backed by our commitment to delivering a 100% customer satisfaction experience.
We are currently looking for a Content & Social Development Excutive (Senior) to join our team. This is an exciting opportunity to kick-start your career, gain hands-on experience in community marketing, and contribute to Coolmate's continued growth while making a meaningful impact on our sports community initiatives.
Key Responsibilities
1. Content Strategy
- Develop and execute content strategies tailored to the Malaysian market.
- Define content pillars for different customer segments.
- Research consumer behavior, industry trends, and social media best practices.
- Build and maintain the Malaysia Content Playbook to ensure brand consistency.
2. Content Operations
- Plan and manage weekly content production and publishing schedules.
- Coordinate with Production, Creator, Affiliate, and Community teams to deliver high-quality content.
- Ensure timely content distribution across TikTok, Instagram, Shopee, and other relevant platforms.
- Maintain consistent content quality and support overall business objectives.
3. Social Media Growth & Performance
- Monitor content performance using key social media metrics.
- Identify high-performing content formats and optimize organic reach and engagement.
- Collaborate with the Performance Marketing team to scale successful campaigns.
- Recommend data-driven improvements to increase traffic, conversions, and revenue.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in Content Marketing or Social Media Management.
- Experience working with influencers, creators, or UGC campaigns.
- Background in D2C, Ecommerce, Sportswear, or Lifestyle brands is an advantage.
Skills & Competencies
- Content strategy and storytelling
- Social media platform expertise (TikTok, Instagram, Shopee)
- Consumer insights and trend analysis
- Project and stakeholder management
- Data analysis and performance optimization
- Strong communication skills and proficiency in English
Pay: RM12,000.00 - RM13,000.00 per month
Work Location: Remote