JOB SUMMARY
1) BRAND AND COMMUNICATIONS
- Assist in building the University brand across various market segments.
- Provide input into the strategic planning process as it relates to branding and brand architecture, sub-brands, and communications to the University’s stakeholders.
2) CORPORATE COMMUNICATIONS
- Assist to develop and implement corporate communications planning in alignment with the overall communications strategy of the University.
- Develop and oversee implementation of communication campaigns across multiple channels, including print and digital, in support of the University’s initiatives and activities.
- Develop and implement policies and procedures to ensure the continual improvement of the corporate communications strategies, materials, and services.
- Create content (e.g., press releases) for print and digital channels.
- Participate in the ongoing development of the corporate communications function at the University, contributing to university-wide communications initiatives where needed.
3) MARKETING COMMUNICATIONS
- Develop and implement internal and external communications strategies and campaigns for the University with particular focus on prospective students, based on defined and agreed-upon objectives.
- Coordinate with internal and external stakeholders to develop high-impact content in a timely manner.
- Track communications campaign performance and provide timely performance reports for each campaign.
- Establish and maintain links with mass media for the promotion of the University.
4) INTERNAL COMMUNICATIONS
- Assist in the development and production of university-wide internal communications for staff (internal newsletters, e-magazine, emails, and social media).
- Project management of communications to support employee surveys and other staff-related campaigns.
- Provide organisational guidance around the development and implementation of communications-related strategies, policies, and programs (e.g., email distribution policies, communication templates, etc).
5) COMMUNICATIONS TOOLS AND CHANNELS
- Contribute to the creation, implementation, and promotion of tools, systems, policies, and channels to enable effective communication.
- Develop communications tools and collateral, particularly for the University’s B-B and B-G activities.
- Manage record-keeping, conduct data analysis, and assist in the preparation of all required reporting.
6) EVENT MANAGEMENT
- Assist in planning, coordinating, and executing University events, while ensuring the events are compliant with brand guidelines, internal policies, and agreed standards.
- Act as event liaison between the University and vendors, working with internal colleagues and external vendors, where appropriate, to ensure the smooth running and delivery of a range of university events and activities that promote the broader goals of the University.
- Manage budgets and deadlines for events.
7) STAKEHOLDERS MANAGEMENT
- Contribute to the broader communication initiative and ensure a collaborative approach with the relevant departments within the University.
- Provide general business support for the Communications and Relations team.
- Maintain effective contact with relevant external stakeholders, including media and suppliers.
JOB REQUIREMENTS
- A bachelor’s degree in communication or other related discipline from a recognised institution with at least three (3) years relevant working experience.
- A master’s degree holder in a relevant discipline can be considered.
- Experience in producing communication content in English, for both print and digital platforms, meeting relevant professional/editorial standards.
- Experience of working in a professional service role, with a relatively independent portfolio of duties.
- Demonstrate good interpersonal skills and proven ability to communicate and negotiate with multiple stakeholders and handle sensitive situations.
- Demonstrate information management skills and proven through competent use of relevant software applications.
- Demonstrate initiative and problem-solving skills and proven through the ability to develop and implement innovative solutions to work-related problems.
- Knowledge of communicative contexts relevant to the higher education industry will be an added advantage
- Excellent written and spoken Mandarin will be an added advantage
- Knowledge of graphic design and editing tools (e.g., Adobe Photoshop).
Job Type: Full-time
Pay: RM4,000.00 - RM6,000.00 per month
Work Location: In person