- Taman Perindustrian Kidamai Kajang Selangor Malaysia 43000
Working Location
Job Description
Requirements
Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement across various online channels.
Manage and execute social media marketing campaigns on platforms such as Facebook, Instagram, LinkedIn, and others, including content creation, scheduling, community management, and performance analysis.
Create compelling and engaging content (e.g., blog posts, website copy, social media updates, email newsletters, ad creatives) that aligns with brand messaging and marketing objectives.
Plan, execute, and optimize email marketing campaigns, including list segmentation, A/B testing, automation, and performance tracking to nurture leads and drive conversions.
Manage and optimize Pay-Per-Click (PPC) advertising campaigns on platforms like Google Ads and social media advertising, focusing on maximizing ROI and achieving campaign goals.
Utilize marketing analytics tools (e.g., Google Analytics, social media insights) to track, measure, and report on the performance of digital marketing initiatives, providing actionable insights for improvement.
Implement and manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve organic search rankings and drive targeted traffic to the company website.
Collaborate with internal teams (e.g., sales, design, product development) to ensure cohesive marketing efforts and alignment with overall business objectives.
Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively identify opportunities for innovation and growth.
Proficiency in both Mandarin and English, with excellent written and verbal communication skills for creating content and interacting with diverse audiences.
Responsibilities
Develop and execute comprehensive digital marketing strategies across various channels including social media, email, PPC, and SEO/SEM to drive brand awareness, lead generation, and customer acquisition.
Manage and grow the company's social media presence on platforms such as Facebook, Instagram, LinkedIn, and others, creating engaging content, running targeted ad campaigns, and fostering community interaction.
Create compelling and relevant content for digital platforms, including website copy, blog posts, social media updates, email newsletters, and ad creatives, ensuring brand consistency and alignment with marketing objectives.
Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.
Utilize marketing analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
Collaborate with the sales and product teams to align digital marketing efforts with overall business goals, product launches, and promotional activities.
Conduct market research and competitor analysis to identify emerging trends, opportunities, and best practices in the digital marketing landscape.
Manage email marketing campaigns, including list segmentation, content creation, automation, and performance tracking, to nurture leads and engage existing customers.
Optimize website content and structure for search engines (SEO) and manage search engine marketing (SEM) efforts to improve organic visibility and drive targeted traffic.
Stay up-to-date with the latest digital marketing trends, tools, and technologies, and proactively propose innovative ideas to enhance our online presence and marketing effectiveness.
Benefits
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