City Properties Hiring! Full Time Marketing Executive in WP Kuala Lumpur, Earn up to MYR 6,500 - Ricebowl

Develop and execute integrated marketing campaigns across various channels, including digital, social media, and traditional advertising, to drive foot traffic and enhance brand visibility for Avenue K.

Plan, coordinate, and manage mall events and promotional activities, ensuring successful execution from concept to completion, aligning with the mall's positioning as a lifestyle destination.

Contribute to the development and implementation of the overall marketing strategy, identifying new opportunities for growth and engagement with target audiences.

Analyze marketing campaign performance, track key metrics, and provide regular reports with actionable insights to optimize future strategies and maximize ROI.

Collaborate with internal teams, external agencies, and tenants to ensure cohesive brand messaging and successful promotional collaborations.

Manage the marketing budget effectively, ensuring all activities are cost-efficient and deliver maximum impact.

Stay abreast of industry trends, competitor activities, and consumer behavior to maintain Avenue K's competitive edge in the retail landscape.

Proficiency in English and Bahasa Malaysia is essential; proficiency in Mandarin is a significant advantage for engaging with a diverse customer base.

Develop and execute integrated marketing campaigns across various channels (digital, social media, OOH, in-mall events) to drive foot traffic and sales for Avenue K, aligning with the mall's positioning as a third space.

Manage and oversee the planning and execution of mall events, promotions, and activations, from concept development to post-event analysis, ensuring a seamless and engaging experience for visitors.

Contribute to the formulation and implementation of the overall marketing strategy, identifying target audience segments and developing tailored marketing approaches to enhance brand perception and customer loyalty.

Collaborate with internal teams (e.g., leasing, retail operations) and external agencies (e.g., PR, creative, media) to ensure cohesive brand messaging and successful campaign delivery.

Analyze marketing campaign performance, track key metrics (e.g., ROI, footfall, sales uplift, social media engagement), and provide regular reports with actionable insights for continuous improvement.

Conduct market research and competitor analysis to identify emerging trends, opportunities, and potential threats, informing strategic marketing decisions.

Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking expenditures against planned activities.