Affin Bank Berhad Hiring! Full Time Senior Manager, Marketing Communications in WP Kuala Lumpur - Ricebowl

• Bachelor's Degree in Marketing, Business, Communications or a related discipline.

• Minimum 7–10 years of experience in marketing communications, brand management or campaign management, preferably within banking, financial services or other regulated industries.

• Proven experience managing integrated marketing campaigns with measurable commercial outcomes.

• Experience marketing consumer banking products, particularly cards, unsecured lending or financing products, is highly desirable.

1. Portfolio Marketing Strategy

• Develop and execute integrated marketing communications strategies and annual campaign calendars for Cards, Personal Financing and Education Financing portfolios.

• Translate business priorities into customer-centric campaigns that drive product awareness, customer acquisition, utilisation, portfolio growth and customer retention.

• Identify market opportunities, customer insights and competitive trends to strengthen AFFIN's product propositions and market positioning.

• Develop product value propositions and marketing messages tailored to different customer segments and lifecycle stages.

2. Campaign Management & Advertising

• Lead end-to-end planning, creative development and execution of integrated marketing campaigns across ATL, BTL, digital, social media, CRM, branch, partnership and merchant channels.

• Develop compelling campaign messaging and creative direction that effectively communicates product benefits while reinforcing AFFIN's brand positioning.

• Manage campaign timelines, budgets, agency deliverables and production schedules to ensure timely and effective execution.

• Continuously optimise campaigns through customer insights, campaign analytics and market intelligence to maximise business outcomes and return on investment.

3. Product & Business Marketing

• Support the successful launch and growth of new and existing Cards, Personal Financing and Education Financing products through integrated marketing programmes.

• Develop acquisition, activation, usage and retention campaigns that increase customer engagement and portfolio profitability.

• Drive tactical campaigns aligned with key business priorities, seasonal promotions and strategic partnerships to accelerate product growth.

• Support merchant campaigns, payment scheme initiatives, financing promotions and customer offers that enhance the overall value proposition.

4. Customer Engagement & Partnerships

• Develop customer engagement programmes that strengthen product adoption, customer loyalty and lifetime value.

• Collaborate with strategic partners, payment schemes, merchants, educational institutions and external partners to develop integrated marketing initiatives that expand customer reach and enhance brand visibility.

• Support sponsorships, partnerships and promotional campaigns that create differentiated customer experiences and commercial opportunities.

5. Stakeholder Management

• Partner closely with Product, Sales, Branch Distribution, Digital Banking, Operations, Compliance, Legal, Procurement and Analytics teams to deliver integrated marketing initiatives.

• Manage relationships with creative, media, digital and production agencies to ensure quality execution and maximise marketing investment.

• Provide strategic marketing advice to business stakeholders and ensure campaign alignment across all customer touchpoints.

6. Marketing Communications & Content

• Oversee the development of integrated marketing communications across advertising, digital platforms, social media, website, EDMs, sales collateral, branch merchandising and promotional materials.

• Ensure all marketing communications comply with regulatory requirements and AFFIN's Corporate Identity and brand standards.

• Drive compelling customer-focused storytelling that simplifies financial products into clear and relevant value propositions.

7. Performance Management & Analytics

• Monitor campaign performance against agreed KPIs including acquisition, approvals, disbursements, card activations, spend, utilisation, engagement, conversion and return on marketing investment.

• Analyse customer behaviour, campaign performance and market trends to identify optimisation opportunities and improve future campaign effectiveness.

• Prepare regular campaign performance reports and strategic recommendations for senior management.

8. Innovation & Marketing Excellence

• Leverage AI and digital marketing tools to improve campaign development, content creation, workflow efficiency and reporting.

• Identify opportunities to streamline marketing processes, automate routine activities and improve speed-to-market while reducing dependency on external agencies.

• Stay abreast of emerging marketing technologies, customer behaviour and industry trends to continuously enhance marketing effectiveness.

• Annual Leave
• EPF
• SOCSO
• EIS