Creative Strategist for DTC Brand
- - Proven direct-response copywriting for Meta ads, with a clear sense of what converts and why.- A track record of directing creatives that drove measurable business results (scaled spend at profitable ROAS/CPA), not engagement- Sharp analysis and can explain why an ad won or lost and turn it into the next test- Strong on customer psychology, awareness/sophistication, and hook/angle copywriting.- Experience writing briefs and directing editors- A self-starter who tests new angles, formats, and tools beyond the playbook, and can show results from doing it- Organized, proactive, and able to run many concurrent tests and close every loop.- Strong written English- Nice to have: Hands-on experience with AI in your creative workflow.
27天