JOB SUMMARY

Support EP Plus Group’s corporate communications and branding initiatives to strengthen brand visibility and ensure consistent corporate identity. Develop engaging content across LinkedIn, Instagram, Facebook, and the corporate website, while supporting SEO, public relations, stakeholder communications, and BLOOM CSR initiatives. Collaborate with business units and external partners to deliver impactful communications aligned with the Group’s objectives.

KEY ACCOUNTABILITIES

1) Corporate Branding & Communications

Support the execution of corporate branding and communication initiatives in line with management direction and the Group’s business objectives.
Ensure consistent application of the Group’s corporate identity, brand guidelines, tone of voice, and messaging across communication materials and digital platforms.
Prepare and coordinate corporate communication materials, including company profiles, presentations, corporate announcements, business updates, and other branding collateral.
Develop corporate stories and communication materials highlighting the Group’s business developments, milestones, achievements, partnerships, and initiatives.
Coordinate internal and external corporate communications to ensure information is accurate, timely, relevant, and consistent with the Group’s messaging.
Maintain and update corporate branding materials and communication channels to reflect the Group’s latest developments

2) Digital Communications & Creative Content

Develop creative content ideas and concepts for the Group’s digital platforms, including LinkedIn, Instagram, and Facebook.
Plan and maintain content calendars to ensure consistent publishing and alignment with the Group’s branding priorities and management direction.
Translate the Group’s business activities, products, expertise, achievements, corporate values, and initiatives into engaging digital content.
Prepare content briefs, key messages, captions, and creative references to guide the content production team on messaging, visual direction, and intended outcomes.
Coordinate content production, review deliverables, and manage revisions to ensure alignment with approved briefs, corporate messaging, and brand guidelines.
Stay updated on social media trends, audience behaviour, and creative approaches to identify opportunities to improve content relevance and engagement.
Monitor digital content performance, including reach, engagement, and follower growth, and recommend improvements based on available data.
Proactively propose fresh content ideas and creative approaches to strengthen the Group’s digital presence and corporate image

3) Website Content & Search Engine Optimisation (SEO)

Research, write, edit, and develop website articles, blog posts, and corporate stories highlighting the Group’s business expertise, developments, achievements, partnerships, and initiatives.
Apply fundamental SEO practices, including keyword research, search intent, content structure, headings, meta titles, meta descriptions, and internal linking, to improve website content discoverability.
Liaise with relevant business units and subject-matter experts to gather information and ensure website content is accurate, credible, relevant, and aligned with the Group’s messaging.
Review and update existing website content to maintain accuracy, readability, relevance, and alignment with SEO best practices.
Monitor available website analytics, including organic traffic, search visibility, and content engagement, and recommend improvements to strengthen online visibility.

4) Public Relations & Stakeholder Communications

Support the preparation and coordination of press releases, media statements, corporate announcements, leadership messages, and other external communication materials.
Assist in coordinating media relations, publicity opportunities, external communications, and stakeholder engagement activities when required.
Liaise with business units and relevant stakeholders to gather information, verify details, and develop accurate and relevant communication materials.
Support the coordination of corporate events, media engagements, partnerships, and other corporate communication activities.
Ensure communication materials are professional, accurate, appropriate for the intended audience, and consistent with the Group’s messaging.
Escalate sensitive communication matters and potential reputational concerns to management for guidance and approval.

5) BLOOM Programme & Corporate Social Responsibility (CSR)

Coordinate the planning and execution of EP Plus Group’s BLOOM initiatives in collaboration with internal stakeholders, non-profit organisations, educational institutions, and community partners.
Coordinate programme activities, timelines, logistics, stakeholder communications, documentation, and follow-up actions.
Liaise with relevant stakeholders to identify opportunities for educational activities, mentorship, community engagement, and other initiatives aligned with BLOOM’s objectives.
Develop and coordinate communication materials to showcase BLOOM activities, partnerships, programme achievements, and community impact across the Group’s digital platforms and website.
Document programme activities, participation, achievements, and outcomes for internal reporting, corporate communications, and impact storytelling.
Maintain records of programme activities, partnerships, participation, and relevant impact indicators to support programme tracking and reporting.
Proactively recommend ideas to improve programme visibility, stakeholder participation, community engagement, and communication effectiveness.
Ensure CSR-related communications accurately reflect the Group’s initiatives and community impact, subject to the necessary internal review and approval.

6) Cross-Functional Collaboration & Project Coordination

Work closely with business units and relevant stakeholders to identify business updates, corporate stories, achievements, and opportunities for communication and brand exposure.
Collaborate with HR when required on Group-wide initiatives, employer branding, corporate culture, and other relevant communication activities.
Coordinate with the content production team and relevant stakeholders on creative briefs, production schedules, feedback, revisions, and delivery timelines.
Manage assigned corporate communication and branding projects to ensure timely completion and alignment with agreed priorities.
Maintain effective communication with internal stakeholders and external partners to obtain information, feedback, and necessary approvals.
Track project progress, campaign outcomes, and related expenditure where required.
Provide practical input and recommendations to improve communication effectiveness, content planning, stakeholder engagement, and branding execution.
Undertake other related corporate communications responsibilities as assigned by management.

KNOWLEDGE & SKILLS

Bachelor’s degree in mass communication, corporate communication, public relations, marketing, journalism, or a related field.

WORKING EXPERIENCE

Approximately 3–5 years of relevant experience in corporate communications, corporate branding, digital communications, public relations, content development, or a related field.
Experience in developing social media content, preparing communication materials, and coordinating digital branding initiatives.
Good writing and editing experience, with the ability to prepare corporate stories, website articles, captions, and other communication materials.
Familiarity with social media platforms, content planning, and coordination with internal stakeholders or content production teams.
Basic knowledge of search engine optimisation (SEO) and website content management will be an advantage.
Exposure to public relations, media relations, or corporate social responsibility (CSR) initiatives will be an advantage.
Experience in healthcare, pharmaceutical, medical devices, consumer healthcare, or other related industries will be an added advantage.
A portfolio showcasing relevant writing, corporate content, or digital communication work is preferred.

1份Senior Pr Executive工作在Federal Territory - October 2026

管理提醒

Corporate Communications Executive