Education: Bachelor’s Degree in Marketing, Business Administration, Digital Media, Statistics, Information Technology, Business Information System or a related discipline.
Experience: Minimum 1 to 2 years of hands-on experience in CRM, Mobile App Marketing, Digital Engagement, or Loyalty Marketing.
Core Competencies:Proven track record in driving app user adoption, active engagement, and retention strategies.Strong familiarity with mobile app metrics (MAU, retention cohorts, conversion rate optimization).Direct experience in loyalty program management, gamification, and digital customer journeys.Basic understanding of cross-functional workflows (working alongside IT developers, marketing teams, and customer service ops)....