- Skilled in copywriting for both Bahasa Malaysia and English. Proficiency in Mandarin is an added advantage.- Excellent organizational skills with keen attention to detail, especially for content planning and administrative tasks.- Proficient in using photo and video editing tools like CapCut or similar software.- Well-versed in TikTok as a primary platform, with strong understanding of Instagram Reels, YouTube Shorts, and other short-form platforms.- At least 2 years of experience managing or growing TikTok accounts, either agency or client-side. Candidates with a proven personal brand or founder-led account growth track record are strongly preferred.- Leadership: Proven ability to lead content operations independently and drive results on personal-brand or founder-led accounts.- Creativity: Strong creative vision with a track record of developing engaging, scroll-stopping short-form content.- Analytical Thinking: Ability to interpret TikTok performance metrics (views, watch time, engagement rate, follower growth)and implement data-driven strategies.- Communication: Excellent verbal and written communication skills to guide the account fronting and coordinate with supporting teams.- Resource Management: Skilled in identifying and addressing content production needs for optimal performance.- Trend Awareness: Strong knowledge of TikTok trends, algorithm behavior, viral formats, and content strategies specific to the Malaysian market.- Personal Brand Building: Experience or strong understanding of how to build and grow founder-led or personality-driven accounts.- Creative thinker with the ability to develop and execute compelling content ideas that consistently drive growth.- Strong written and verbal communication skills to ensure smooth collaboration with the account fronting and supporting teams.- Self-motivated and capable of managing time efficiently to meet content deadlines and posting cadence.- Portfolio of past account growth results (before/after metrics, viral videos, follower growth charts) is required for shortlisting.
- Skilled in copywriting for both Bahasa Malaysia and English. Proficiency in Mandarin is an added advantage.- Excellent organizational skills with keen attention to detail, especially for content planning and administrative tasks.- Proficient in using photo and video editing tools like CapCut or similar software.- Well-versed in TikTok as a primary platform, with strong understanding of Instagram Reels, YouTube Shorts, and other short-form platforms.- At least 2 years of experience managing or growing TikTok accounts, either agency or client-side. Candidates with a proven personal brand or founder-led account growth track record are strongly preferred.- Leadership: Proven ability to lead content operations independently and drive results on personal-brand or founder-led accounts.- Creativity: Strong creative vision with a track record of developing engaging, scroll-stopping short-form content.- Analytical Thinking: Ability to interpret TikTok performance metrics (views, watch time, engagement rate, follower growth)and implement data-driven strategies.- Communication: Excellent verbal and written communication skills to guide the account fronting and coordinate with supporting teams.- Resource Management: Skilled in identifying and addressing content production needs for optimal performance.- Trend Awareness: Strong knowledge of TikTok trends, algorithm behavior, viral formats, and content strategies specific to the Malaysian market.- Personal Brand Building: Experience or strong understanding of how to build and grow founder-led or personality-driven accounts.- Creative thinker with the ability to develop and execute compelling content ideas that consistently drive growth.- Strong written and verbal communication skills to ensure smooth collaboration with the account fronting and supporting teams.- Self-motivated and capable of managing time efficiently to meet content deadlines and posting cadence.- Portfolio of past account growth results (before/after metrics, viral videos, follower growth charts) is required for shortlisting.