Job Responsibilities
Social Media & Content
Assist in managing the salon’s social media platforms, including Instagram, Facebook and TikTok.
Assist in creating engaging content such as Reels, short-form videos, before-and-after transformations, promotional posts and treatment features.
Support the planning and scheduling of monthly social media content.
Assist with basic photography, videography and video editing for social media.
Research trending content, sounds and creative concepts relevant to the beauty industry.
Marketing & Campaign Support
Assist in planning and executing marketing campaigns, promotions and festive initiatives.
Support new service launches, customer acquisition campaigns and in-salon promotions.
Assist in preparing marketing materials such as posters, digital banners, flyers and other promotional collaterals.
Coordinate with salon teams to ensure campaigns and promotions are communicated and implemented correctly.
Influencer, KOL & Partnerships
Assist with influencer and KOL research and outreach.
Coordinate influencer appointments, content requirements and campaign deliverables.
Research potential brand collaborations and partnership opportunities.
Support events, pop-ups and other marketing or partnership activities.
CRM & Customer Engagement
Assist with WhatsApp, SMS and email marketing campaigns.
Support customer retention and reactivation campaigns.
Assist in monitoring social media comments, online reviews and customer feedback.
Market Research
Conduct competitor research on pricing, promotions, services, social media content and marketing activities.
Keep updated on lash, brow, beauty and social media trends.
Research new marketing ideas and opportunities to increase brand awareness and customer engagement.
Requirements
Currently pursuing or recently completed
Nitec / Higher Nitec, Diploma or Degree
in Marketing, Mass Communications, Business, Digital Marketing or a related discipline.
Students and fresh graduates from
ITE, polytechnics and universities are welcome to apply
.
Strong interest in beauty, lashes, brows, skincare, social media and lifestyle trends.
Familiar with Instagram, TikTok and Facebook.
Creative with a good eye for visuals and social media content.
Basic knowledge of Canva, CapCut or other content creation tools is preferred.
Good written and verbal communication skills.
Organised, responsible and willing to learn.
Able to work independently and as part of a team.
Positive attitude and comfortable working in a fast-paced environment.
What You’ll Gain
Hands-on experience in social media and digital marketing.
Exposure to influencer and KOL marketing.
Experience in planning and executing real marketing campaigns.
Opportunity to build your content creation and marketing portfolio.
Practical experience working in the beauty and lifestyle industry.