Company Overview
For over 80 years, Walraven has led innovation in installation systems worldwide. In APAC, it advances building construction with Design for Manufacturing and Assembly (DfMA) to reduce costs and speed production. Our expert BIM modellers and engineers deliver tailored project solutions.
Job Summary
Support marketing initiatives to enhance brand presence and customer engagement through campaign coordination, digital content management, event support, and collaboration with sales and project teams.
Responsibilities
Assist in planning and executing marketing campaigns to increase brand awareness and market presence
Coordinate promotional campaigns, product launches, exhibitions, seminars, and customer events to drive engagement
Collaborate with Sales and Project teams to align marketing activities with business objectives
Conduct market and competitor research to identify trends and opportunities for marketing strategies
Prepare marketing plans, schedules, and campaign reports to track progress and outcomes
Manage and update social media platforms and digital channels to maintain active online presence
Develop and schedule relevant content for LinkedIn and other platforms to engage target audiences
Create engaging content including company news, product features, project highlights, and customer-focused materials
Monitor social media engagement and marketing performance to optimize campaigns
Support digital advertising and online promotional activities to enhance reach and impact
Prepare and coordinate marketing materials such as brochures, presentations, flyers, EDMs, posters, and digital content
Collaborate with internal teams and external designers/agencies to ensure marketing materials meet brand guidelines and accuracy
Assist with copywriting and editing marketing communications to maintain clear and consistent messaging
Coordinate translation and adaptation of marketing materials for local and regional markets when required
Assist in organizing trade shows, exhibitions, seminars, product demonstrations, and customer engagement activities
Coordinate with vendors, contractors, and event partners to ensure smooth event execution
Support event logistics, promotional materials, and post-event follow-up to maximize event impact
Capture and prepare event content for social media and other marketing channels to extend event reach
Assist with maintaining and updating website content to ensure accuracy of product, company, and marketing information
Coordinate with regional/global marketing teams on digital content and campaigns to maintain consistency
Support website analytics and reporting to measure digital performance
Collaborate with sales team to develop marketing materials that support lead generation and customer engagement
Assist in preparing sales presentations, product information, and promotional materials to support sales efforts
Support customer communications and marketing-related enquiries to enhance customer experience
Identify opportunities to improve brand visibility and customer engagement through marketing initiatives
Track marketing activities, expenses, and campaign results to ensure effective resource use
Maintain an organized library of marketing materials, photographs, and digital assets for easy access
Support other marketing and business development initiatives as assigned by management
Undertake ad-hoc projects and duties as required to support team objectives
Required competencies and certifications
Diploma or Degree in Marketing, Business, Communications, Mass Communications, or related field
Proficiency in written and spoken English to communicate effectively
Strong communication and interpersonal skills to collaborate across teams
Basic knowledge of social media, digital marketing, and content creation to support marketing activities
Proficiency in Microsoft Office for daily marketing tasks
Preferred competencies and qualifications
Knowledge of Canva, Adobe Creative Suite, or similar design tools to assist in content creation
Basic knowledge of website content management and digital analytics to support digital marketing efforts
Experience in B2B, construction, engineering, manufacturing, or technical industries to understand market context
1–3 years of relevant marketing experience; fresh graduates with relevant internship experience may also be considered
Creative, organized, and detail-oriented to manage multiple marketing tasks efficiently
Comfortable working independently and with cross-functional teams to achieve marketing goals
For over 80 years, Walraven has been a cornerstone of innovation and quality in the industry, we're a global leader in the installation market, committed to crafting simple yet brilliant product systems. From small fixes to major projects, trust us for comprehensive solutions and expert guidance.
In the APAC region, the building construction industry is going further than only prefabricated MEP systems. It uses an engineering methodology that focuses on reducing time-to-market and total production costs by prioritising the ease of manufacture for the product parts and simplifying the assembly of those parts into the final product. It’s called DfMA: Design for Manufacturing and Assembly.
We pride ourselves on exceeding customer expectations by providing tailored solutions. With our team of experienced BIM modellers and engineers, we provide comprehensive advice, design and guidance throughout the entirety of your project.