全职 MARCOM EXECUTIVE 工作, 薪水, Magma Hospitality Management WP Kuala Lumpur 公司招聘中 - Ricebowl

Key Responsibilities

1. Marketing Communications, Content & Brand Management

• Develop and execute engaging marketing communications across social media, website, email, digital platforms, and offline channels.

• Manage the hotel’s social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.

• Create compelling content including captions, graphics, photography, short-form videos, promotional materials, and campaign assets.

• Develop and maintain content calendars to ensure consistent and timely communication.

• Coordinate the development of marketing collaterals including flyers, posters, e-banners, brochures, advertisements, signage, and promotional materials.

• Ensure all communications consistently follow the hotel’s brand identity, visual standards, tone of voice, and positioning.

• Monitor digital trends, competitor activities, and consumer behaviour to identify opportunities for stronger brand engagement.

• Track content and social media performance and provide recommendations for improvement.

2. Digital Marketing, Website & OTA Review

• Manage and regularly update hotel website content, including promotions, packages, events, announcements, dining offers, visuals, and other relevant information.

• Ensure website content is accurate, engaging, current, and aligned with the hotel’s brand and marketing objectives.

• Assist in managing OTA platforms such as Agoda, *************, Expedia, *************, and other relevant online channels.

• Ensure hotel information, promotional content, descriptions, visuals, and offerings are accurate and consistent across digital platforms.

• Monitor guest reviews across Google, OTAs, TripAdvisor, social media, and other relevant platforms.

• Coordinate timely and professional responses to guest reviews and feedback.

• Analyze guest sentiment and recurring feedback to identify opportunities for service improvement and reputation management.

• Monitor website and online platform performance and prepare relevant reports.

3. Campaigns, Promotions, PR & Partnerships

• Assist in planning and executing integrated marketing campaigns, promotional activities, festive campaigns, hotel packages, and special events.

• Coordinate with Sales, Revenue, Food & Beverage, Rooms, Operations, and other departments to ensure effective campaign execution.

• Develop campaign communication materials, timelines, content, and supporting assets.

• Support public relations activities including press releases, media communications, hotel announcements, and publicity initiatives.

• Coordinate media visits, journalist engagements, photo shoots, influencer stays, and strategic collaborations.

• Identify and coordinate partnerships with relevant influencers, KOLs, content creators, media, and lifestyle partners.

• Monitor campaign, PR, and partnership performance through relevant engagement and commercial metrics.

• Prepare post-campaign reports and recommendations to improve future marketing initiatives.

4. Email Marketing & Guest Engagement

• Assist in developing and executing email marketing campaigns, newsletters, promotional emails, and guest communications.

• Create engaging subject lines, content, visuals, and calls-to-action that support engagement and conversion.

• Maintain and update marketing databases and email lists.

• Segment databases based on guest profiles, interests, preferences, and campaign objectives.

• Monitor email campaign performance, including open rates, click-through rates, engagement, and conversions where measurable.

• Develop communications that support guest retention, repeat visits, direct engagement, and brand loyalty.

• Coordinate with internal departments to ensure guest-facing communications are accurate and aligned with current promotions and offerings.

• Use guest insights and campaign data to improve future communications and marketing activities.

5. Events, Activations, Administration & Performance Reporting

• Assist in planning, coordinating, and executing on-site marketing activations, festive events, launches, promotional activities, and guest engagement initiatives.

• Liaise with internal departments, vendors, agencies, suppliers, and external partners to ensure smooth event execution.

• Ensure event branding, messaging, collateral, signage, and guest communications are aligned with the hotel’s marketing objectives.

• Provide on-ground marketing support during events and activations.

• Maintain marketing files, databases, campaign records, media contacts, influencer information, and digital assets.

• Assist in tracking marketing expenses, invoices, quotations, purchase orders, and campaign budgets.

• Prepare monthly marketing reports, campaign performance reports, social media reports, and management updates.

• Monitor key marketing KPIs and provide actionable insights and recommendations.

• Ensure all marketing activities are delivered accurately, professionally, and within agreed timelines.

Requirements

• Currently pursuing or recently completed a Diploma/Degree in Hospitality, Business, Marketing, Communications, Public Relations, or a related field.

• Good written and verbal communication skills in English and Bahasa Malaysia.

• Basic knowledge of Microsoft Office applications.

• Basic knowledge of social media platforms and digital content creation.

• Basic design skills using Canva, Adobe Creative Suite, or similar tools are an advantage.

• Basic photography, videography, or video editing skills are an advantage.

• Good organizational and coordination skills.

• Strong attention to detail and creativity.

• Willing to learn and take on new responsibilities.

• Proactive, responsible, and results-oriented.

• Able to work independently as well as in a team.

• Comfortable working in a fast-paced hotel environment.

• Willing to support events and marketing activities outside regular working hours when required.