全职 Marketing Lead 工作, 薪水, Next Prime Federal Territory 公司招聘中 - Ricebowl

Job Description:

• Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.
• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
• Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
• Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
• Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirement:

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or a related field.
• Minimum 5 years of experience in Influencer Marketing, Social Media Marketing or Creator Partnerships, preferably in a fast-paced environment.
• Minimum 1–2 years of experience in leading or mentoring a team in influencer or digital marketing campaigns.
• Proven experience planning and executing TikTok or Instagram influencer campaigns with measurable performance results.
• Experience working with nano, micro, mid-tier, and mega influencers across beauty, lifestyle, fashion, or FMCG categories.
• Strong understanding of social media trends, creator ecosystems, audience behavior, and viral content strategies.
• Ability to develop campaign strategies, set KPIs, manage budgets, and optimize campaign performance.
• Strong negotiation, communication, and relationship management skills with influencers, agencies, and internal stakeholders.
• Comfortable analyzing campaign metrics such as reach, impressions, engagement rate, EMV, CTR, and conversion performance.
• Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.
• Proficient in Microsoft Office/Google Workspace; experience with influencer marketing tools or social analytics platforms is an advantage.
• Passionate about social media, content trends, and the creator economy.