1. Salesforce / CRM Administration
- Manage day-to-day administration of the CRM platform, including user accounts, roles, permissions, access rights and system configuration.
- Provide first-level support and troubleshooting for CRM-related issues.
- Support system maintenance, enhancements and continuous improvement initiatives.
2. CRM Configuration & Process Automation
- Work with Sales, Marketing and Customer Service teams to understand business requirements and translate them into CRM solutions.
- Configure workflows, approval processes, validation rules, fields, forms and other CRM functionalities.
- Support system testing, UAT and implementation of CRM enhancements.
3. Marketing Automation & Customer Journey
- Support the setup and maintenance of marketing campaigns, customer journeys and automated workflows within Salesforce/CRM.
- Manage customer segmentation, campaign lists, templates and automated communications.
- Monitor campaign performance and customer engagement.
- Work with Marketing stakeholders to translate campaign requirements into CRM solutions.
4. Reporting & Analytics
- Develop and maintain CRM dashboards and reports covering Sales, Marketing, Customer Service and operational performance.
- Ensure CRM reports provide accurate and meaningful business insights.
5. User Training & CRM Adoption
- Conduct CRM onboarding and refresher training for users.
- Develop user guides, SOPs and training materials.
- Provide ongoing support to improve user adoption and system utilization.
- Gather feedback from users and recommend system enhancements.
What We're Looking For:
- Bachelor's Degree in Information Systems, Computer Science, Business Analytics, Business Administration or related disciplines.
- Min 2 years of hands-on experience in CRM administration, CRM application support, business systems, application support or a similar role.
- Salesforce experience is preferred, but candidates with experience in other CRM platforms are welcome.
- Experience with CRM configuration, workflow automation, reporting and user support.
- Good understanding of CRM processes across Sales, Marketing and/or Customer Service.
- Good communication and stakeholder management skills.
- Experience with CRM integration, APIs, SQL/data analysis or marketing automation will be an advantage.
Work Location: In person