The Creative Manager leads and executes Batik Boutique’s creative and design function, managing a small team while remaining highly hands-on in design.
The role is responsible for translating business priorities and marketing direction into commercially effective, high-quality creative across digital marketing, ecommerce, social media, B2B, retail, products, and packaging; reports to CEO. Salary RM4,500-6,000.
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Key ResponsibilitiesCreative Design & Execution
- Design and oversee creative for EDMs, online advertising, social media, website and ecommerce, campaigns, retail, B2B materials, and other brand communications.
- Remain hands-on in producing important creative work while managing and reviewing work produced by the team.
- Translate business objectives, campaign briefs, and marketing direction into strong, commercially effective visual communication.
- Adapt creative across different formats, audiences, and channels while maintaining a consistent brand identity.
- Ensure creative is clear, visually strong, accurate, and designed to support sales, engagement, and brand growth.
Team Leadership & Creative Management
- Lead and manage the Designers and Marketing Executive.
- Set priorities, assign work, manage timelines, and ensure deliverables are completed on time and to the required standard.
- Provide clear creative direction, feedback, and quality control.
- Coordinate the creative calendar and balance planned campaigns with ongoing and ad-hoc business requirements.
- Work closely with the CEO and management to translate strategic and marketing direction into effective creative execution.
- Help develop the team’s capabilities, efficiency, and use of tools and AI.
Digital, Campaign & Marketing Creative
- Develop creative concepts and executions for email marketing, paid digital advertising, social media, website, launches, promotions, and campaigns.
- Work with the Marketing Executive to ensure campaign and content requirements are executed effectively.
- Review available campaign and creative performance data to understand what is working and improve future creative.
- Apply strong commercial judgment so designs communicate clearly and help achieve business objectives.
Product, Textile & Packaging Design
- Create and oversee textile and fabric designs, print layouts, product graphics, packaging, labels, tags, and other product-related creative.
- Work with artisans, production teams, and suppliers to translate concepts into production-ready designs.
- Prepare accurate artwork, specifications, and production files.
- Review samples and finished outputs for consistency with the approved design.
Photoshoots & Content Production
- Plan and coordinate product and campaign photoshoots.
- Provide creative direction for styling, props, composition, and overall visual execution.
- Ensure photography and content can be effectively reused across ecommerce, social media, advertising, email, B2B, and retail.
Brand, Assets & Creative Processes
- Maintain and develop brand guidelines, templates, design systems, and creative standards.
- Maintain organized creative files, asset libraries, and archives.
- Improve workflows to reduce unnecessary revisions, delays, and duplicated work.
- Ensure consistent creative execution across B2C, B2B, ecommerce, and retail channels.
What Success Looks Like
- Creative output is consistently high quality, commercially effective, on-brand, and delivered on time.
- EDMs, advertisements, social content, website creative, and campaigns effectively communicate their intended messages and support business results.
- The creative team has clear priorities, direction, and accountability.
- Creative production is organized and efficient, with minimal unnecessary rework.
- Batik Boutique maintains a distinctive and consistent visual identity across all channels.
- Product and textile designs translate successfully from concept to production.
Requirements
- 5+ years of relevant experience in graphic design, creative design, brand design, or a related role.
- Strong portfolio demonstrating excellent digital and commercial design work.
- Strong hands-on graphic design capability, particularly for digital marketing, social media, EDMs, advertising, and websites.
- Strong proficiency in Adobe Illustrator and Photoshop and other relevant Adobe Creative Cloud applications.
- Strong visual judgment, typography, layout, composition, and brand consistency.
- Ability to turn a business or marketing brief into effective creative without requiring detailed design direction.
- Experience managing, mentoring, or directing other creative team members.
- Strong organizational skills and ability to manage multiple projects and deadlines.
- Comfortable using AI and modern creative tools to improve quality, speed, and productivity.
- Experience with textile, fashion, product, packaging, or retail design is an advantage.
- Experience preparing production-ready artwork is an advantage.
- Degree or Diploma in Graphic Design, Creative Multimedia, Visual Communication, or a related field is preferred but not required.
What You Can Expect From Us
- Impact: Your work will directly influence the growth of a Malaysian B Corp while supporting sustainable livelihoods for artisan communities.
- Ownership: Significant responsibility for how Batik Boutique presents itself visually across digital, retail, B2B, and product channels.
- Variety: Work across digital campaigns, ecommerce, social media, textile and product design, packaging, retail, and photography.
- Growth: Opportunity to develop both creative leadership and commercial design capabilities.
Benefits
- Statutory payments, medical stipend
- Training and career development opportunities
- Opportunity to contribute to meaningful community impact
- Supportive and collaborative working environment