Job Summary
The Digital Designer creates and adapts brand-consistent digital creatives for performance marketing campaigns across multiple formats and platforms, with a focus on visual quality, accuracy, and creative optimisation.
Responsibilities
- Interpret campaign production briefs and execute digital creatives across approved template systems and format families
- Populate dynamic creative templates with campaign content including copy, pricing, product imagery, and CTA elements
- Generate digital ad variants across all required placements using the ad automation platform, understanding template logic and catching layout anomalies proactively
Adapt and optimize assets for platform-specific specifications using Adobe Creative Suite
- Ensure layout accuracy, brand consistency, copy integrity, and technical compliance across all outputs
- Export and package final deliverables across required formats including static and animated assets
Maintain organized asset management, naming conventions, version control, and production file structures
- Identify layout inconsistencies, formatting issues, or outputs outside approved templates and escalate when necessary
- Support scalable production workflows and contribute to operational efficiency improvements
- Undertake other duties, responsibilities, and projects as assigned by the supervisor or management, in line with evolving business and operational needs
Requirements:
- Brings along 2–4 years of experience in digital, graphic or advertising production, with a portfolio demonstrating high-volume digital campaign work
- Experience in fast-paced agency, in-house or commercial environments, producing sales, festive, product launch and promotional creatives
- Strong knowledge of layout, typography, composition and visual hierarchy, with the ability to adapt creatives across multiple formats and placements
- Proficient in Adobe Creative Suite, particularly Photoshop and Illustrator; basic After Effects/motion skills are advantageous
- Familiarity with ad automation, dynamic creative workflows and digital ad specifications across social and display platforms
- Basic knowledge of AI-assisted creative tools is advantageous
- Strong attention to detail, file management and version control, with the ability to manage multiple deadlines independently and accurately