Company Description
Kaiser Foods Singapore Pte Ltd, established in April 2006 as a subsidiary of A&W Foodservice Ltd Hong Kong, is a leading distributor of chilled and frozen food products in Singapore. With a diverse portfolio of brands from all over the world, Kaiser Foods serves a wide range of customers, including hotels, fast food chains, bakeries, supermarkets, and convenience stores. Committed to quality and excellence, Kaiser Foods has built a strong reputation as a trusted supplier in the Fast Moving Consumer Goods industry in Singapore.
Role Description
- Manage and develop key retail accounts to drive sales growth, distribution expansion, and long-term customer relationships.
- Identify local and international FMCG trends to support business development, product selection, and category growth.
- Work closely with retail buyers to secure product listings, promotional campaigns, and in-store visibility.
- Develop and execute account plans, including sales targets, promotional calendars, pricing strategies, and customer-specific growth initiatives.
- Analyse sales performance, market trends, competitor activity, and consumer behaviour to identify opportunities for growth.
- Collaborate with internal teams including supply chain, operations, marketing, finance, and merchandising to ensure smooth execution of account plans.
- Prepare business proposals, product presentations, sales reports, and market analysis for customers and internal stakeholders.
- Monitor inventory, order fulfilment, and service levels to ensure consistent supply and strong customer satisfaction.
- Build and maintain strong relationships with retailers, suppliers, and internal stakeholders.
- Conduct regular store visits to review product placement, merchandising standards, pricing, and competitor activities.
Qualifications
- Diploma or Bachelor’s degree in Business, Marketing, Supply Chain, or a related field.
- Minimum 1–2 years of experience in FMCG, retail sales, key account management, trade marketing, or business development.
- Experience managing or supporting modern trade, supermarket, convenience, or retail accounts will be an advantage.
- Strong understanding of FMCG market dynamics, product listings, promotions, pricing, and in-store execution.
- Proficient in conducting market research, analysing sales data, and identifying category trends.
- Strong communication, negotiation, and stakeholder-management skills.
- Able to prepare clear sales reports, business proposals, market analysis, and presentation materials.
- Demonstrated ability to work effectively with cross-functional teams.
- Strong analytical, problem-solving, planning, and organizational skills.
- Self-driven, adaptable, and comfortable working in a fast-paced FMCG environment.