Key Responsibilities
Content Creation & Editing
- Edit and produce high-quality short-form videos for WeTV's social media channels, ensuring compelling storytelling, strong visual appeal, and seamless pacing.
- Identify and extract the most engaging, emotionally resonant, or buzz-worthy moments from C-Drama episodes — whether it's a swoon-worthy romantic scene, a plot twist, a meme-able reaction, or a visually stunning sequence.
- Adapt content for platform-specific formats and algorithms (e.g., TikTok vertical videos, YouTube Shorts, Instagram Reels, carousel posts), optimizing hook points, captions, music, and pacing to maximize reach and engagement.
Cultural & Content Sensibility
- Demonstrate a deep understanding of C-Drama content, including genre conventions (costume dramas, modern romance, xianxia, etc.), popular tropes, fan culture, and what drives audience excitement and sharing behavior.
- Stay on top of trending C-Drama titles, artists, fan discussions, and viral moments within the C-entertainment ecosystem, translating these insights into timely, relevant social content.
- Collaborate with the marketing and operations team to align video content with broader campaign strategies, content launches, and seasonal promotions.
Performance Optimization
- Monitor and analyze the performance of social media content (views, engagement rate, completion rate, shares, etc.), identifying patterns in what works and what doesn't.
- Provide actionable insights and recommendations to continuously improve content quality, format, and strategy.
- Stay current with social media trends, editing techniques, and platform algorithm changes, ensuring WeTV's content remains competitive and innovative.
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Requirements
Must-Have
- C-Drama Content Sense (Critical): Must be a passionate consumer of C-Dramas with an intuitive understanding of what makes content engaging, including clip selection, music timing, storytelling, and fan sensibilities. Candidates who do not actively watch and enjoy C-Dramas are not a fit for this role.
- Video Editing Expertise: 2+ years of experience in video and/or image editing, preferably in a social media, entertainment, or content creator environment. Proficiency in industry-standard tools such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, Photoshop, Illustrator, Canva, or Figma.
- Platform Fluency: Deep familiarity with TikTok, YouTube Shorts, Instagram (Reels/Stories), and Facebook, with a strong understanding of each platform’s content style, audience behavior, and performance drivers.
- Visual Storytelling & Creativity: Strong visual sense, attention to detail, and the ability to create compelling narratives that hook viewers within the first 3 seconds and maintain engagement throughout the video.
- Language Proficiency: Fluent in English and Mandarin, both written and spoken, with the ability to understand Mandarin dialogue nuances and adapt content for multilingual audiences.
- Time Management & Agility: Comfortable working in a fast-paced, deadline-driven environment, with the ability to manage multiple projects and deliver high-quality work within tight turnaround times.
Nice-to-Have
- Experience working with C-Drama content, Asian entertainment, or OTT/streaming platforms.
- Knowledge of motion graphics, animation, or subtitle styling.
- Familiarity with analytics tools such as TikTok Analytics, YouTube Studio, and Meta Business Suite, with the ability to use data to optimize content performance.
- Experience managing or collaborating with influencers, fan communities, or UGC creators.
- Understanding of SEO, hashtag strategy, and social media growth tactics.