全职 Web Experience Specialist (MJ000094) 工作, 薪水, PU Prime 公司招聘中 - Ricebowl

Role Overview

We are looking for a Web Experience Specialist to take ownership of our global marketing websites and ensure they deliver a consistent, engaging, and conversion-focused experience across different markets.

This role will serve as the key point of contact within Marketing for website-related initiatives, including website revamps, new page development, campaign landing pages, localisation, UX improvements, and ongoing website optimisation.

You will work closely with Design, SEO, Performance Marketing, Regional Marketing, Branding, Development and other stakeholders to translate business and marketing requirements into effective digital experiences.

This is not a pure web development role. We are looking for someone who understands web experience, UX, digital marketing and project execution, and who can independently drive website projects from requirement gathering through to launch and optimisation.

Key Responsibilities

Website Ownership & Development

• Take day-to-day ownership of the company's global marketing websites and act as the primary point of contact for website-related requests within Marketing.
• Manage website improvement and revamp projects from initial requirements and planning through design, development, QA and launch.
• Review existing website structures, navigation and user journeys and proactively identify opportunities for improvement.
• Translate marketing and business requirements into clear briefs for designers, developers and other stakeholders.
• Maintain and prioritise the website development and optimisation backlog.
• Ensure website projects are delivered on time and meet agreed business, brand and performance requirements.

Website Localisation

• Coordinate the localisation of global websites across multiple markets and languages.
• Work closely with Regional Marketing teams to adapt global website content to local market requirements.
• Ensure localisation goes beyond direct translation by considering local messaging, user behaviour, campaigns, products, regulatory requirements and market priorities.
• Maintain consistency between global brand standards and local market needs.
• Coordinate the rollout and ongoing maintenance of localised website pages.

UX & Conversion Optimisation

• Continuously review website UX and customer journeys to identify friction points and conversion opportunities.
• Analyse website performance using tools such as GA4, heatmaps, funnel analysis and other web analytics platforms.
• Recommend improvements to page structure, messaging, CTA placement, forms and user journeys.
• Work with Performance Marketing teams to develop and optimise campaign landing pages.
• Support A/B testing and other CRO initiatives to improve website conversion performance.
• Monitor key website metrics and translate data into actionable recommendations.

Cross-functional Project Management

• Coordinate website projects across Design, Development, SEO, Performance Marketing, Branding, Product, Legal and Regional Marketing teams.
• Consolidate requests from different stakeholders and establish clear priorities based on business impact.
• Provide clear requirements, timelines and feedback throughout the design and development process.
• Conduct website QA before launches, including content, links, responsive behaviour, tracking and overall user experience.
• Ensure website updates are executed efficiently and accurately across markets.

Website Operations

• Manage or support website content updates through CMS platforms.
• Ensure website content remains accurate, current and aligned with marketing priorities.
• Identify issues such as broken links, outdated pages, inconsistent content or poor mobile experiences and coordinate their resolution.
• Work with SEO and Development teams on website performance, technical SEO, redirects, tracking and page-speed improvements.
• Maintain appropriate documentation for website structures, processes and localisation.

Requirements

• 4+ years of experience in web marketing, website management, digital experience, digital marketing, web project management or a related role.
• Hands-on experience managing or contributing to website redesign, website revamp or large-scale website improvement projects.
• Strong understanding of UX, website structure, customer journeys and conversion optimisation.
• Experience working with CMS platforms and managing website content.
• Experience coordinating projects involving designers and developers.
• Strong project management skills with the ability to manage multiple website requests and priorities simultaneously.
• Good understanding of digital marketing and how websites contribute to acquisition and conversion.
• Comfortable working with web analytics and using data to identify opportunities for improvement.
• Strong communication skills and ability to work across multiple teams and stakeholders.
• Detail-oriented with strong ownership and execution capability.

Preferred Qualifications

• Experience managing multi-market or multilingual websites.
• Experience with website localisation or international digital marketing.
• Experience in financial services, fintech, e-commerce, SaaS or other digital-first industries
• Knowledge of SEO fundamentals.
• Experience with GA4, Google Tag Manager, heatmap or CRO tools.
• Experience working with Figma and collaborating with UI/UX designers is a plus.
• Experience building or optimising campaign landing pages.

What We Are Looking For

The ideal candidate is someone who sees a website as more than a collection of pages.

You should be able to think from both a user and business perspective, understand what different markets need, identify opportunities to improve the website experience, and take ownership of turning ideas and requirements into high-quality live experiences. We are looking for someone who is proactive, organised, commercially minded and highly execution-focused, with the confidence to coordinate multiple teams and drive website projects forward independently.